Kayleigh Craine

Examiner
DISC Type : cs

Head Of Marketing - Retail Division at Clarion Events

United Kingdom

Overview

Kayleigh Craine is a marketing leader with over 15 years of experience in the media and events industry, specializing in the retail sector. A graduate of the University of East London, she is recognized for her data-driven, brand-first approach to omni-channel campaigns. Colleagues describe her as proactive, creative, and driven.

Kayleigh is passionate about fostering professional growth and community within her industry. She actively participates in events focused on leadership and supporting women in the exhibitions sector, and is committed to helping the business community learn, grow, and access expertise.

She was recently selected as a judge for the 2024 EN Marketing Awards, recognizing excellence in event marketing.

Personality Overview

Process Oriented

Unexpressive

Late Adopter

Being observant comes to them naturally.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Event Marketing Excellence
Her expertise is highlighted by her role as a judge for the EN Marketing Awards, recognizing top achievements in the field.
Retail Community Building
She is committed to creating opportunities for the retail community to learn and grow, viewing events as more than just sales opportunities.
AI in Marketing
She follows emerging technologies, recently sharing insights on a major Google AI update and its strategic implications for marketers.

Media Appearances

Kayleigh has no verified media appearances

Work History

5-2022
Head Of Marketing - Retail Division at Clarion Events
1-2021 - 5-2022
Head Of Marketing - Technology division at Clarion Events
3-2019 - 1-2021
Senior Marketing Manager at Clarion Events
3-2017 - 3-2019
Marketing Manager - HR portfolio at Centaur Media Plc
3-2016 - 2-2017
Marketing Manager - Life sciences at Informa Markets - Healthcare

Education

2008 - 2011
Bachelor's degree from University of East London
2016 - 2017
Digital Marketing from Digital Marketing Institute

More Information

Social Presence :

Prographics :

Exp : 12 Location : United Kingdom Job Level : Mid-senior Designation : Head Of Marketing - Retail Division at Clarion Events
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Insights For Selling To Kayleigh

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kayleigh is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Kayleigh

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Kayleigh move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Kayleigh take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Kayleigh

Personality Compatibility


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