Keith Siegner, CFA

Energizer
DISC Type : I

EVP & CFO at Lovesac

Westport, Connecticut, United States

Overview

Keith Siegner is the EVP and CFO of Lovesac, leveraging extensive experience from roles at Yum! Brands and in investment banking at UBS. A CFA Charterholder, he holds both Masters and Bachelors degrees in accounting from Wake Forest University, guiding Lovesacs financial strategy with a deep background in investor relations, M&A, and equity research.

While his professional life is well-documented, public details on personal hobbies are scarce. His background suggests a keen analytical mind, likely applied to personal interests with the same rigor he brings to his financial leadership roles. He has a stated interest in ocean conservation efforts through organizations like Oceana.

Uniquely, before joining the retail sector, Keith was the CFO for Vindex, a prominent global esports and gaming technology company.

Personality Overview

Big Picture Person

Enthusiastic

Informal

They are friendly, approachable and love to make new connections.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Retail Finance
As CFO of a major home furnishing brand, he is deeply involved in the financial operations and strategy of a publicly traded retail company.
Investor Relations
He has extensive experience in this area, having led investor relations at Yum! Brands and spending over 15 years in equity research at UBS and Credit Suisse.
Corporate Strategy & M&A
His role at Yum! Brands explicitly included responsibility for Mergers & Acquisitions and Corporate Strategy, indicating a focus on long-term growth initiatives.

Media Appearances

Keith has no verified media appearances

Work History

6-2023
EVP & CFO at Lovesac
4-2021 - 4-2023
Chief Financial Officer at Vindex
10-2019 - 4-2021
VP, Investor Relations, M&A & Treasurer at Yum! Brands
7-2016 - 10-2019
VP, Investor Relations, Corporate Strategy and Treasurer at Yum! Brands
10-2013 - 7-2016
Executive Director at UBS Investment Bank

Education

Master of Science (MS) from Wake Forest University
Bachelor of Science (BS) from Wake Forest University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Westport, Connecticut, United States Job Level : Leadership Designation : EVP & CFO at Lovesac
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Insights For Selling To Keith

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk about their team and how your product will help them do things better and easier
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Avoid overloading them with too much detail
  • Avoid cutting into their flow
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keith is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Keith

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Keith move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Keith take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Keith

Personality Compatibility


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