Kelli Widdifield

Doer
DISC Type : sd

SVP, Chief Marketing Officer at Mohawk Industries

Atlanta Metropolitan Area, United States

Overview

Kelli has no verified overview

Personality Overview

Results Focused

Risk-Accepting

Strategic Planner

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Kelli has no verified topics they care about

Media Appearances

Kelli has no verified media appearances

Work History

7-2021
SVP, Chief Marketing Officer at Mohawk Industries
7-2020 - 7-2021
Senior Vice President and Chief Marketing Officer at ACCO Brands
8-2017 - 7-2020
Vice President and General Manager of Premium Products Group at ACCO Brands
1-2016 - 7-2017
Chief Marketing Officer, USO&CP at ACCO Brands
1-2014 - 1-2016
Vice President, U.S. Marketing at ACCO Brands

Education

Kelli has no verified education history

More Information

Social Presence :

Prographics :

Exp : 30 Location : Atlanta Metropolitan Area, United States Job Level : Leadership Designation : SVP, Chief Marketing Officer at Mohawk Industries
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Insights For Selling To Kelli

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kelli is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Kelli

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Kelli move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Kelli take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Kelli

Personality Compatibility


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