Kelly Battaglini

Evaluator
DISC Type : sdc

Product Marketing Manager - Automation Products and Systems at Phoenix Contact USA

Greater Harrisburg Area, United States

Overview

Kelly is a B2B marketing strategist with 14 years of experience in the industrial automation sector, primarily with Phoenix Contact. She specializes in go-to-market strategies for complex products like cybersecurity and PLC systems, and recently appeared on the "IMC Live" podcast to discuss B2B marketing. Colleagues describe her as creative, organized, and accountable.

Personality Overview

Fast But Analytical

Hard To Convince

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

B2B Storytelling
On a recent podcast, she emphasized using storytelling to make complex industrial products, like cybersecurity, understandable and relevant to the target audience.
Product Launch Strategy
Her most recent role involved leading go-to-market strategies for new automation products, a topic she also covered in a recent industry podcast appearance.
Industrial Cybersecurity
She managed marketing for cybersecurity products and authored a post on the importance of industrial network security during Cybersecurity Awareness Month.

Media Appearances

Kelly has no verified media appearances

Work History

5-2022 - 10-2025
Product Marketing Manager - Automation Products and Systems at Phoenix Contact USA
10-2017 - 5-2022
Associate Marketing Manager - Integrated Marketing at Phoenix Contact USA
3-2016 - 10-2017
Associate Industry Marketing Manager at Phoenix Contact USA
4-2010 - 1-2012
Corporate Recruiter at Just Cabinets Furniture & More
5-2007 - 8-2010
Account Manager at Integrated Staffing Solutions (iSS)

Education

2003 - 2007
Bachelor of Arts - BA from Washington & Jefferson College
Education details unavailable from Hershey High School

More Information

Social Presence :

Prographics :

Exp : 14 Location : Greater Harrisburg Area, United States Job Level : Middle Designation : Product Marketing Manager - Automation Products and Systems at Phoenix Contact USA
URL has been copied!

Insights For Selling To Kelly

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kelly is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Kelly

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Kelly move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Kelly take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Kelly

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.