Kelly Fitzgerald

Examiner
DISC Type : cs

Assistant Vice President, Marketing & Digital Experience at LifePoint Health®

Danville, Virginia, United States

Overview

Kelly has no verified overview

Personality Overview

Unexpressive

Tough To Convince

Process Oriented

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They tend to be clear about their needs and limitations and are unlikely to promise too much. Being observant comes to them naturally.

Topics They Care About

Kelly has no verified topics they care about

Media Appearances

Kelly has no verified media appearances

Work History

8-2022
Assistant Vice President, Marketing & Digital Experience at LifePoint Health®
8-2021 - 8-2022
Director, Digital Access & Engagement at LifePoint Health®
12-2019 - 12-2023
Marketing Consultant at The Launch Place
12-2019 - 8-2021
Market Director, Marketing & Communications at Sovah Health
2-2015 - 12-2019
Engagement Director at The Launch Place

Education

2016 - 2017
Master of Business Administration (M.B.A.) from North Carolina State University
2006 - 2009
M.A. from Virginia Tech

More Information

Social Presence :

Prographics :

Exp : 15 Location : Danville, Virginia, United States Job Level : Senior Designation : Assistant Vice President, Marketing & Digital Experience at LifePoint Health®
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Insights For Selling To Kelly

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kelly is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Kelly

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Kelly move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Kelly take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Kelly

Personality Compatibility


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