Kent B.

Evaluator
DISC Type : DSC

Chief Health and Nutrition Officer at Herbalife Nutrition

San Diego, California, United States

Overview

Kent has no verified overview

Personality Overview

Hard To Convince

Fast But Analytical

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Kent has no verified topics they care about

Media Appearances

Kent has no verified media appearances

Work History

3-2020
Chief Health and Nutrition Officer at Herbalife Nutrition
4-2018 - 5-2023
Chairman, Nutrition Advisory Board at Herbalife Nutrition
4-2015
Founder at BTN Advisors
8-2010
Adjunct Faculty, Executive Education at Daniels College of Business
5-2017 - 5-2018
Daniels Fellow for Leadership in Health and Wellbeing at Daniels College of Business

Education

MD from Uniformed Services University
International Directors Program from INSEAD
MBA from University of Denver - Daniels College of Business
MPH from University of Minnesota-School of Public Health
Bachelor of Science (BS) from United States Military Academy at West Point

More Information

Social Presence :

Prographics :

Exp : 37 Location : San Diego, California, United States Job Level : Leadership Designation : Chief Health and Nutrition Officer at Herbalife Nutrition
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Insights For Selling To Kent

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kent is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Kent

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Kent move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Kent take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Kent

Personality Compatibility


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