Kerem Meral

Evaluator
DISC Type : Csd

International Product Manager at Roche

Zurich, Zurich, Switzerland

Overview

Kerem is an entrepreneurial product manager at Roche with over 10 years of experience. He specializes in driving laboratory diagnostics solution integration, digital diagnostics, and lab automation. He holds a degree in Economics from Koç University and has a background in product marketing at Samsung and Beko.

He has a global perspective, having lived, studied, and worked in several countries. He is an advocate for diversity and inclusion, publicly supporting causes like World Down Syndrome Awareness Day. He is also interested in the future of healthcare careers and emerging medical technologies.

Unique fact: Kerem is passionate about making advanced lab automation accessible not just for large sites, but also for smaller and mid-sized labs.

Personality Overview

Fast But Analytical

Quality Focused

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Lab Automation
He recently shared his pride in making lab automation more accessible to improve consistency and patient care across diverse settings.
Healthcare Innovation
He actively explores and shares insights on future healthcare careers, such as telesurgery VR planners and organ designers.
Improving Patient Care
His stated professional goal is to transform healthcare organizations to achieve better outcomes and improve overall patient care.

Media Appearances

Kerem has no verified media appearances

Work History

11-2022
International Product Manager at Roche
8-2022 - 10-2022
Senior Product Manager & Healthcare Consultant at Roche
4-2019 - 7-2022
Product Manager & Healthcare Consultant at Roche
7-2016 - 4-2019
Product Marketing Manager at Samsung Electronics
8-2015 - 7-2016
Brand Specialist at Beko Corporate

Education

2010 - 2011
Post Graduate from Humber College
2005 - 2010
Economics from Koç University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Zurich, Zurich, Switzerland Job Level : Middle Designation : International Product Manager at Roche
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Insights For Selling To Kerem

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kerem is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Kerem

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Kerem move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Kerem take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Kerem

Personality Compatibility


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