Kerri Crawford

Questioner
DISC Type : c

Associate Director, Marketing Campaigns at American Endowment Foundation

Greater Cleveland, United States

Overview

Kerri has no verified overview

Personality Overview

Value Seeker

Cautious & Analytical

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Kerri has no verified topics they care about

Media Appearances

Kerri has no verified media appearances

Work History

4-2025
Associate Director, Marketing Campaigns at American Endowment Foundation
1-2004
Art & Design Services at Kerri Crawford Graphic Design
10-2016 - 3-2025
Digital & CRM Loyalty Marketing at JOANN Stores
2-2006 - 1-2015
Creative Services at Geometry Global

Education

1999 - 2003
BFA from Bowling Green State University
2002 - 2002
Academic Semester Abroad Program from SACI Studio Art Centers International

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Cleveland, United States Job Level : Mid-senior Designation : Associate Director, Marketing Campaigns at American Endowment Foundation
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Insights For Selling To Kerri

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kerri is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Kerri

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kerri move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Kerri take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Kerri

Personality Compatibility


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