Kevin Baker

Enthusiast
DISC Type : i

Director of Product Management at VanillaSoft

Ottawa, Ontario, Canada

Overview

Kevin Baker is a results-oriented Director of Product Management at VanillaSoft with over 25 years of experience in product strategy and marketing, primarily for SaaS firms. People often describe him as creative, reliable, and possessing excellent leadership skills. He holds a Bachelor of Commerce with Honours from the University of Ottawa.

He once managed product and service offerings across Canada Posts 6, 000 retail locations, the largest retail network in the country.

Personality Overview

Consensus Focused

Story Driven

Non-Confrontational

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

SaaS Product Management
As Director of Product Management at VanillaSoft, he has extensive experience overseeing product direction, strategy, and go-to-market initiatives for SaaS offerings.
Lead Management
His current role at VanillaSoft focuses on their cloud-based CRM and lead management solution, designed specifically for phone-driven inside sales teams.
Channel Marketing
He has direct experience managing key account relationships with major partners like Rogers, Telus, and Microsoft and has spearheaded affiliate programs in previous roles.

Media Appearances

Kevin Baker - Director, Product Management at VanillaSoft - ZoomInfo. Featured in ZoomInfo

See Now

Work History

9-2015
Director of Product Management at VanillaSoft
2-2012 - 8-2015
Manager, Consumer Products & Services at Canada Post / Postes Canada
9-2008 - 9-2011
Product Marketing Manager at Protus IP Solutions
3-2005 - 8-2008
Business Development/Channel Marketing Manager at Protus IP Solutions
11-1998 - 11-2004
Director of Retail Sales & Marketing at Hemera Technologies

Education

1988 - 1992
Bachelor of Commerce with Honours from University of Ottawa, Ottawa

More Information

Social Presence :

Prographics :

Exp : 32 Location : Ottawa, Ontario, Canada Job Level : Mid-senior Designation : Director of Product Management at VanillaSoft
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Insights For Selling To Kevin

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Speak from experience about success that the product has seen with other customers
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kevin is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Kevin

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Kevin move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Kevin take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Kevin

Personality Compatibility


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