Kevin Dearing

Enthusiast
DISC Type : i

Head of Strategy at Anglian Water Services

Greater London, England, United Kingdom

Overview

Kevin is a dynamic senior leader and the Head of Strategy at Anglian Water Services. With a background in top-tier management consulting and significant roles at Marks and Spencer, he has a proven track record in driving continuous improvement, transformation, and enterprise efficiency across the Retail, Consumer Products, and Utilities sectors. He holds a BSc in Retail Marketing from Newcastle University.

He is a strong advocate for creating an "improvement culture" within organizations. Kevin emphasizes the importance of using agile, data-driven platforms to empower teams, ensure consistency, and drive measurable results in both sales and operational costs, moving beyond traditional analytics to foster interactive learning and rapid adaptation.

Unique fact: A key part of his leadership philosophy is that empowering teams to see the direct impact of their actions is the most powerful way to drive positive change.

Personality Overview

Consensus Focused

Optimistic

Amiable & Agreeable

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Continuous Improvement
Headed this function at Marks and Spencer and is a public advocate for building a sustainable "improvement culture" underpinned by the right platforms.
Retail Transformation
Spent years in leadership at Marks and Spencer and Kurt Salmon, focusing on evolving retail operations and strategy in a competitive market.
Data-Driven Strategy
Advocates for using analytics and machine learning tools to provide teams with actionable insights for sales improvement, cost reduction, and compliance.

Media Appearances

Kevin Dearing - Head Of Strategy at Anglian Water Services - The Org. Featured in The Org

See Now

Work History

4-2024
Head of Strategy at Anglian Water Services
1-2022 - 4-2024
Head of Strategic Programme Services at Anglian Water Services
1-2020 - 1-2022
Head of Programme Management Capability at Anglian Water Services
3-2017 - 1-2020
Head of Continuous Improvement at Marks and Spencer
1-2014 - 3-2017
Labour Planning Manager at Marks and Spencer

Education

2002 - 2005
BSc Retail Marketing from Newcastle University
Education details unavailable from Harrogate Grammar School

More Information

Social Presence :

Prographics :

Exp : 22 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Head of Strategy at Anglian Water Services
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Insights For Selling To Kevin

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Speak from experience about success that the product has seen with other customers
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kevin is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Kevin

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Kevin move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Kevin take some risk or not?

  • They can take some low-probability risks if needed.

You And Kevin

Personality Compatibility


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