Kevin Frye

Pioneer
DISC Type : DIS

Marketing Director at Jeff Wyler Automotive Family

Batavia, Ohio, United States

Overview

Kevin Frye is the eCommerce Director and Marketing Director at Jeff Wyler Automotive Family, where he pioneers automotive technology and digital retail. He has over 15 years of experience in the industry and holds an MBA from the University of Cincinnati. Colleagues and peers frequently describe him as innovative and a leader with integrity.

Outside of his automotive career, Kevin is deeply connected to his past as a US Navy officer and aviator. He is a fan of the Cincinnati Reds and shows a keen interest in the future of mobility, including alternative fuels like hydrogen for vehicles.

Unique fact: Kevin is a decorated Naval Aviator who logged over 1600 flight hours, including 200 combat hours during Operation Desert Storm.

Personality Overview

Friendly But Fast

Driven But Considerate

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Automotive eCommerce
As eCommerce Director for a major automotive group, he is actively involved in all facets of online vehicle sales, from inventory management to digital marketing and sales processes.
Customer Experience
He is a featured speaker at the upcoming CXAuto 2025 conference, where he will be sharing insights from recent user experience studies.
Future of Mobility
He actively posts about the future of transportation, questioning the sole focus on EVs and highlighting the potential of technologies like hydrogen power.

Media Appearances

Kevin has no verified media appearances

Work History

12-2018
Marketing Director at Jeff Wyler Automotive Family
1-2007
eCommerce Director at Jeff Wyler Automotive Family
CEO at K Frye Enterprises Inc
CEO at K2 Financial Consulting
Naval Aviator/Officer at US Navy

Education

1993 - 1996
MBA from University of Cincinnati Carl H. Lindner College of Business
1984 - 1988
BS from Boston University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Batavia, Ohio, United States Job Level : Mid-senior Designation : Marketing Director at Jeff Wyler Automotive Family
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Insights For Selling To Kevin

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • During followups, use calls or text if needed, they should be fine
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kevin is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Kevin

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Kevin move?

  • They are generally fast movers and can take quick decisions
  • Can Kevin take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Kevin

Personality Compatibility


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