Kevin Sugrue in

Kevin Sugrue

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Director of Insights & Data Measurement, EMEA at dentsu
📍 London, England, United Kingdom

Kevin is a global marketing strategy and insight expert with over 20 years of experience at top agencies including dentsu, WPP, and IPG. He guides major brands like Microsoft, Amazon, and Unilever, using consumer behavior and data analytics to deliver award-winning campaigns and drive brand performance.

In one role, his objective was to make the company owner a billionaire in under five years; his team delivered 145. 6% against this target six months early.

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Experience
9 Years
Current Role
Director of Insights & Data Measurement, EMEA
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Communication Style
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Priorities

Topics Kevin cares about

Consumer Behavior
He is a frequent speaker on using consumer insights for strategic advantage, including as a guest on the "Agency Dealmasters" podcast.
Meaningful Advertising
Presented on "Meaningful Attention In Advertising" at conferences, focusing on creating memorable, influential, and measurable creative campaigns.
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Career

Work history

10-2025
Director of Insights & Data Measurement, EMEA
dentsu
5-2024 - 10-2025
Director
Fifty
12-2022 - 4-2024
Senior Director of Creative Evaluation, EMEA & Asia-Pacific
Dynata
11-2020 - 8-2022
Global Senior Agency Consultant - Strategy & Insight
Similarweb
3-2016 - 11-2020
Insight Director, EMEA
IPG Mediabrands
In the press

Media appearances

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Education
Education details unavailable
Imperial College London
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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