Khushi Joshi

Enigma
DISC Type : dic

Assistant Brand Manager at boAt Lifestyle

Mumbai, Maharashtra, India

Overview

Khushi Joshi is a brand marketing professional at boAt, specializing in creating culturally-charged campaigns for Indias youth. A graduate of MICA and Narsee Monjee, she leads topical campaigns and has spearheaded brand expansion into the UAE and Southeast Asian markets, managing everything from creative storytelling to large-scale budgets.

She demonstrates a keen interest in cultural analysis and understanding societal narratives, particularly those concerning women. This was a focus during her internships where she conducted extensive interviews and analysis on perceptions of menstruation and the impact of social programs on women in rural villages.

During an internship, she conducted a cultural analysis project for Stayfree, defining emerging narratives around menstruation among young women in India.

Personality Overview

Persuasive & Assertive

Challenger

Hard To Convince

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Youth Marketing
Her current role focuses on building the boAt brand by creating marketing that is insight-led and resonates with the youth of India.
Cultural Marketing
She develops and executes campaigns around key cultural moments like World Music Day and Rakhi, merging brand ethos with high-impact commerce.
International Expansion
She has firsthand experience spearheading brand growth into new international markets, including the UAE and Southeast Asia.

Media Appearances

Khushi has no verified media appearances

Work History

5-2023
Assistant Brand Manager at boAt Lifestyle
9-2022 - 10-2022
Marketing Internship at SEWA Bharat
9-2022 - 10-2022
Research Internship at MASH Project Foundation
8-2022 - 3-2023
Marketing Internship at DDB Mudra Group
6-2022 - 8-2022
Marketing Intern at NIVEA INDIA

Education

2021 - 2023
PGDM-C from MICA | The School of Ideas
2017 - 2020
Bachelor of Management Studies from Narsee Monjee College of Commerce and Economics

More Information

Social Presence :

Prographics :

Exp : 3 Location : Mumbai, Maharashtra, India Job Level : Middle Designation : Assistant Brand Manager at boAt Lifestyle
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Insights For Selling To Khushi

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Khushi is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Khushi

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Khushi move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Khushi take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Khushi

Personality Compatibility


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