Khushi Joshi
Login to view DISC.Khushi Joshi is a brand marketing professional at boAt, specializing in creating culturally-charged campaigns for Indias youth. A graduate of MICA and Narsee Monjee, she leads topical campaigns and has spearheaded brand expansion into the UAE and Southeast Asian markets, managing everything from creative storytelling to large-scale budgets.
She demonstrates a keen interest in cultural analysis and understanding societal narratives, particularly those concerning women. This was a focus during her internships where she conducted extensive interviews and analysis on perceptions of menstruation and the impact of social programs on women in rural villages.
During an internship, she conducted a cultural analysis project for Stayfree, defining emerging narratives around menstruation among young women in India.
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