Kirsty Somerscales McGrath

Enigma
DISC Type : cid

Associate Director at M+F Health

South Croydon, England, United Kingdom

Overview

Kirsty is an Associate Director in Healthcare Communications at M+F Health, co-leading the HCA Future Leaders program. With a Bachelor of Science from the University of Reading, she brings expertise in health communications.

She is passionate about fitness, holding a Level 2 Certificate in Gym Instructing, and actively engages with the healthcare communications community through the HCA. Her personal interests align with professional development and industry networking.

Kirsty actively contributes to the Healthcare Communications Association (HCA) as a co-lead for their Future Leaders program.

Personality Overview

Challenger

Fast Follower

Hard To Convince

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Healthcare Communications
Kirsty is an Associate Director in Healthcare Communications and co-leads the HCA Future Leaders program, demonstrating a deep professional commitment to the field.
Industry Leadership
As a co-lead for the HCA Future Leaders, Kirsty is actively involved in nurturing new talent and shaping the future of healthcare communications.
Professional Growth
Her active participation in the HCA AGM and HCA CPD certification highlight her dedication to continuous learning and professional development.

Media Appearances

Kirsty has no verified media appearances

Work History

10-2025 - 12-2025
Associate Director at M+F Health
10-2023 - 10-2025
Associate Director at Clark Health Communications Ltd
3-2022 - 10-2023
Senior Account Director at Clark Health Communications Ltd
2-2021 - 2-2022
Account Director at Clark Health Communications Ltd
12-2019 - 1-2021
Senior Account Manager at 90TEN

Education

2013 - 2016
Bachelor of Science (BSc) from University of Reading
2011 - 2013
Education details unavailable from Reigate 6th Form College

More Information

Social Presence :

Prographics :

Exp : 12 Location : South Croydon, England, United Kingdom Job Level : Mid-senior Designation : Associate Director at M+F Health
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Insights For Selling To Kirsty

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kirsty is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Kirsty

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Kirsty move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Kirsty take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Kirsty

Personality Compatibility


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