Kok Ting Chong

Critic
DISC Type : C

Associate Director, Sales (Asia Pacific) at 10x Genomics

Singapore

Overview

Kok Ting Chong is the Associate Director of Sales for the Asia Pacific region at 10x Genomics, leveraging a strong scientific background from the National University of Singapore. Described as technically strong with excellent business acumen, he specializes in genomics technologies like Sequencing and Real-Time PCR, with a proven track record in sales channel management.

He shows a keen interest in regional developments across Asia, celebrating initiatives and expressing support for national teams in both India and Indonesia. This suggests a passion for seeing Asian countries succeed and gain recognition on a global stage, whether in science or other competitive arenas.

He is passionate about Asia stepping forward to shape global cancer research with its own datasets.

Personality Overview

Precise

Negotiator

Information Seeker

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Genomics Technology
His career is centered on genomics, with specialties in sequencing and PCR, and he actively promotes single-cell RNA sequencing.
Asia's Scientific Rise
Expresses immense pride in Asia-led initiatives like ASTRA, believing the region can shape global research with its own scientific merits.
AI in Research
He is excited by AI's potential to accelerate tasks, develop deeper insights, and make advanced data analysis accessible to non-coding experts.

Media Appearances

Kok has no verified media appearances

Work History

11-2023
Associate Director, Sales (Asia Pacific) at 10x Genomics
1-2023 - 11-2023
Channel Business Manager, SG/SEA/TW/IND at 10x Genomics
1-2022 - 1-2023
District Sales Manager, SEA at Illumina
10-2020 - 1-2023
Senior Executive Partner Account Manager at Illumina
1-2018 - 1-2023
Sales Team Lead, South East Asia at Illumina

Education

2007 - 2009
MSc from National University of Singapore
1996 - 1999
BSc from National University of Singapore

More Information

Social Presence :

Prographics :

Exp : 13 Location : Singapore Job Level : Mid-senior Designation : Associate Director, Sales (Asia Pacific) at 10x Genomics
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Insights For Selling To Kok Ting

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kok Ting is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Kok Ting

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Kok Ting move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Kok Ting take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Kok Ting

Personality Compatibility


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