Krista Parry in

Krista Parry

Enthusiast · DISC type i
Chief Development Officer at Visit Salt Lake
📍 Salt Lake City, Utah, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
22 Years
Current Role
Chief Development Officer
Job Level
Leadership
Location
Salt Lake City, Utah, United States
Personality Overview

How Krista shows up

Optimistic
Consensus Focused
Non-Confrontational

They prefer to build relationships rather than staying totally transactional. They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Priorities

Topics Krista cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

6-2023
Chief Development Officer
Visit Salt Lake
3-2016 - 6-2023
Co-Founder and CEO
SisterUp
1-2021
Chief Operating Officer
CRUDE
1-2021
Advisor
CRUDE
3-2013 - 3-2016
Senior Vice President, Partnerships and Media
POWDR
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
Bachelor of Arts (B.A.)
Utah State University
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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