Kristen Bershad

Enthusiast
DISC Type : i

Director, Support Operations at Rent The Runway

Boston, Massachusetts, United States

Overview

Kristen Bershad is the Director of Support Operations at Rent The Runway, where she has progressed through senior management roles focused on customer experience. Her career includes managing social media for Stop & Shop and education services at Brandwatch. She holds a BS from Mercyhurst University.

Kristens professional focus is deeply rooted in enhancing the customer journey, from social media engagement to high-level support operations. She actively promotes her team and company initiatives, demonstrating a passion for both team building and the brands success in the fashion rental space.

She frequently authors customer-facing communications for Rent The Runway, personally signing off on promotional offers.

Personality Overview

Amiable & Agreeable

Consensus Focused

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Support Operations
Her current and past senior roles at Rent The Runway are centered on leading and improving support operations.
Customer Experience
Previously the Senior Manager of Customer Experience, this remains a core focus of her professional expertise.
Team Leadership
Her social media posts show a clear focus on hiring and building her team, with calls to action like "Come work with me! "

Media Appearances

Kristen has no verified media appearances

Work History

9-2022
Director, Support Operations at Rent The Runway
1-2022 - 9-2022
Senior Manager, Support Operations at Rent The Runway
1-2021 - 1-2022
Senior Manager, Customer Experience at Rent The Runway
4-2020 - 1-2021
Social Media Manager at Stop & Shop
3-2020 - 4-2020
Manager, Education Services at Brandwatch

Education

2007 - 2011
BS from Mercyhurst University
2001 - 2007
High school from Christian Brothers Academy

More Information

Social Presence :

Prographics :

Exp : 15 Location : Boston, Massachusetts, United States Job Level : Mid-senior Designation : Director, Support Operations at Rent The Runway
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Insights For Selling To Kristen

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Maintain high, positive energy and convey confidence
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristen is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Kristen

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Kristen move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Kristen take some risk or not?

  • They can take some low-probability risks if needed.

You And Kristen

Personality Compatibility


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