Kristen Craft in

Kristen Craft

Inquirer · DISC type dc
Sr. Director, Integrated Marketing & GTM Strategy | SaaS, Services and Verticals at Ricoh USA, Inc.
📍 Charlotte, North Carolina, United States

Kristen is a results-oriented marketing leader with over 15 years of experience at major companies like Ricoh, Husqvarna Group, and The Coca-Cola Company. She specializes in developing go-to-market strategies for SaaS, CPG, and retail sectors, holding an MBA from Wake Forest University and a B. S. from Virginia Tech.

Outside of her professional work, Kristen is passionate about contributing to important causes. She actively uses her platform to support and fundraise for charitable organizations, specifically showing dedication to advancing cancer research through the American Cancer Society.

She has a specific focus on creating industry-specific messaging for verticals including manufacturing, life sciences, banking, and insurance.

Read the full overview →
Experience
12 Years
Current Role
Sr. Director, Integrated Marketing & GTM Strategy | SaaS, Services and Verticals
Job Level
Senior
Location
Charlotte, North Carolina, United States
Personality Overview

How Kristen shows up

Demanding
Upfront
ROI Conscious

They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact. They respond well to confident salespeople.

Priorities

Topics Kristen cares about

Digital Transformation
Her recent posts focus on how automation and digital transformation are critical for industries like insurance and manufacturing to accelerate growth and efficiency.
Go-to-Market Strategy
A core part of her role at Ricoh, where she manages the GTM and account-based marketing strategy for multiple SaaS and managed services portfolios.
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Career

Work history

9-2023
Sr. Director, Integrated Marketing & GTM Strategy | SaaS, Services and Verticals
Ricoh USA, Inc.
8-2022 - 9-2023
Director, Retail Marketing & Campaign Strategy
Ricoh USA, Inc.
7-2021 - 8-2022
Sr. Manager, Consumer Brand Strategy
Husqvarna Group
1-2021 - 7-2021
Customer Marketing Manager
Husqvarna Group
8-2019 - 1-2021
Channel Marketing Manager - Retail & eCommerce
Husqvarna Group
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
MBA
Wake Forest University
B.S.
Virginia Tech
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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