Kristen Nash

Pioneer
DISC Type : dsi

National Channel Director at Neat

Bradenton, Florida, United States

Overview

Kristen is an award-winning channel leader with over 20 years of experience specializing in video conferencing solutions. As National Channel Director at Neat, she excels at building and managing top national partner relationships. A University of South Florida graduate, she is described by colleagues as energetic and goal-oriented.

She is passionate about fostering great partnerships to deliver best-in-class customer experiences. Her professional philosophy emphasizes leading, building, and continuous growth within her teams and channel programs, which she has successfully built from the ground up.

Interesting fact: Kristen is a multi-year recipient of the prestigious CRN Women of the Channel award for her strategic impact.

Personality Overview

Driven But Considerate

Friendly But Fast

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Channel Partnerships
Her entire career is focused on channel leadership, managing top national partners at Neat and Poly to drive growth and create high-margin opportunities.
Video Conferencing Tech
A 20+ year veteran in the field with deep expertise from leadership roles at Neat, Pexip, Poly, and PictureTel, focusing on solutions for effective remote meetings.
Federal Sector Sales
Recently involved in launching TAA-compliant products and engaging with federal leadership teams, indicating a strategic focus on the public sector.

Media Appearances

Taking a human‑first approach to hybrid work with Neat. Featured in Vimeo

See Now

Work History

11-2023
National Channel Director at Neat
10-2021
National Channel Manager at Neat
2-2021 - 10-2021
Account Executive at Pexip at Pexip
4-1995 - 2-2021
National Channel Account Manager, North America at Poly
1995 - 2001
Global Account Manager at PictureTel

Education

1986 - 1990
Bachelor of Applied Science - BASc from University of South Florida

More Information

Social Presence :

Prographics :

Exp : 35 Location : Bradenton, Florida, United States Job Level : Mid-senior Designation : National Channel Director at Neat
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Insights For Selling To Kristen

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Ask them for a lunch or coffee once some rapport has been established
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristen is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Kristen

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Kristen move?

  • They are generally fast movers and can take quick decisions
  • Can Kristen take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Kristen

Personality Compatibility


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