Kristy Derba-Strauss

Questioner
DISC Type : c

Vice President, Omnichannel Media at Just Global

Washington, District of Columbia, United States

Overview

Kristy has no verified overview

Personality Overview

Value Seeker

Price-Sensitive

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Kristy has no verified topics they care about

Media Appearances

Kristy has no verified media appearances

Work History

1-2025
Vice President, Omnichannel Media at Just Global
3-2024 - 12-2024
Senior Director, Omnichannel Media at Just Global
2-2022 - 3-2024
Senior Director of Programmatic Media at Jellyfish
8-2020 - 2-2022
Director of Programmatic Media - West at Jellyfish
9-2018 - 8-2020
Senior Programmatic Manager at Jellyfish

Education

2010 - 2014
Bachelor of Business Administration (B.B.A.) from Isenberg School of Management, UMass Amherst

More Information

Social Presence :

Prographics :

Exp : 11 Location : Washington, District of Columbia, United States Job Level : Senior Designation : Vice President, Omnichannel Media at Just Global
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Insights For Selling To Kristy

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristy is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Kristy

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kristy move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Kristy take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Kristy

Personality Compatibility


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