Kristy Derba-Strauss in

Kristy Derba-Strauss

Questioner · DISC type c
Vice President, Omnichannel Media at Just Global
📍 Washington, District of Columbia, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
11 Years
Current Role
Vice President, Omnichannel Media
Job Level
Senior
Location
Washington, District of Columbia, United States
Personality Overview

How Kristy shows up

Value Seeker
Price-Sensitive
Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Priorities

Topics Kristy cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2025
Vice President, Omnichannel Media
Just Global
3-2024 - 12-2024
Senior Director, Omnichannel Media
Just Global
2-2022 - 3-2024
Senior Director of Programmatic Media
Jellyfish
8-2020 - 2-2022
Director of Programmatic Media - West
Jellyfish
9-2018 - 8-2020
Senior Programmatic Manager
Jellyfish
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2010 - 2014
Bachelor of Business Administration (B.B.A.)
Isenberg School of Management, UMass Amherst
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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