Kritika Nijhawan

Examiner
DISC Type : sc

Principal Researcher at Gartner

Gurugram, Haryana, India

Overview

Kritika Nijhawan is a Principal Researcher at Gartner with over eight years of experience managing large-scale, global research projects. She specializes in quantitative research strategy and data-driven storytelling to enhance business growth. She earned her PGDM in Marketing from the Balaji Institute of Modern Management.

She recently celebrated her promotion to her current role of Principal Researcher at Gartner.

Personality Overview

Late Adopter

Process Oriented

Overcautious

They do not like taking risks at all and go for proven options in the end.  Being observant comes to them naturally. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Quantitative Research
Her experience is centered around leading large-scale, global quantitative research initiatives at companies like Gartner, Kantar, and Nielsen.
Data Storytelling
Her professional headline highlights "Data-Driven Storytelling, " indicating she focuses on translating complex data into actionable business narratives.
Client-Centric Strategy
She emphasizes "Client-Centric Delivery Excellence" in her profile, showing a core focus on ensuring research provides tangible value and supports client retention.

Media Appearances

Kritika has no verified media appearances

Work History

4-2022
Principal Researcher at Gartner
8-2019 - 4-2022
Market Research Sr. Specialist at Gartner
9-2018 - 1-2019
Senior Research Manager at Kantar
4-2018 - 9-2018
Research Executive at Nielsen
7-2016 - 4-2018
ARC Analyst at Nielsen

Education

2014 - 2016
PGDM (Marketing) from Balaji Institute of Modern Management
2010 - 2013
Bachelor of Commerce (BCom) from Panjab University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Gurugram, Haryana, India Job Level : Middle Designation : Principal Researcher at Gartner
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Insights For Selling To Kritika

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kritika is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Kritika

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Kritika move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Kritika take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Kritika

Personality Compatibility


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