Lana Goldshteyn

Evaluator
DISC Type : Dcs

Head of New Product Analysis & Innovation at Sumitomo Pharma America, Inc.

Northbrook, Illinois, United States

Overview

Lana Goldshteyn is a high-impact executive leader with over 20 years of experience in life sciences and consulting, specializing in commercial strategy and decision sciences. She currently serves as Head of New Product Analysis & Innovation at Sumitomo Pharma America, Inc.

Lana is passionate about advancing the healthcare ecosystem and accelerating breakthroughs in treatments that save and enhance lives. She actively engages with discussions on AI use cases in healthcare, particularly for HCPs.

People often call her a brilliant strategist and an expert in analytics, who leads with empathy.

Personality Overview

Thorough Evaluator

Quality Focused

Hard To Convince

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

AI in Healthcare
Lana recently shared interesting feedback on Doximity's progress with AI use cases for healthcare professionals, indicating a keen interest in this area.
Commercial Strategy
With over 20 years of experience, Lana specializes in commercial strategy, decision sciences, and operational excellence in the life sciences sector.
New Product Innovation
As the Head of New Product Analysis & Innovation at Sumitomo Pharma America, Inc. , Lana is actively involved in bringing new treatments to market.

Media Appearances

Lana has no verified media appearances

Work History

11-2025
Head of New Product Analysis & Innovation at Sumitomo Pharma America, Inc.
7-2024
Founder at Straxis Consulting, LLC
12-2022 - 6-2024
Head of Commercial Insights & Strategic Planning at Sumitomo Pharma America, Inc.
11-2021 - 12-2022
Global Omnichannel Strategy & Performance Capabilities Leader at Astellas Pharma
11-2019 - 11-2021
Market Access Strategic Insights & Analytics Leader at Astellas Pharma

Education

2014 - 2016
Master of Business Administration (MBA) from The University of Chicago Booth School of Business
1996 - 1999
Bachelors from University of Illinois Chicago

More Information

Social Presence :

Prographics :

Exp : 10 Location : Northbrook, Illinois, United States Job Level : Mid-senior Designation : Head of New Product Analysis & Innovation at Sumitomo Pharma America, Inc.
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Insights For Selling To Lana

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lana is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Lana

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Lana move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Lana take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Lana

Personality Compatibility


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