Lana J.

Sharpshooter
DISC Type : CD

Digital Marketing Director at American AgCredit

Charlotte Metro, United States

Overview

Lana has no verified overview

Personality Overview

Rigorous & Demanding

ROI Driven

Precise But Practical

They are very proud of what they do.  They like to be in a position where they can control the conversation and terms. They respond better to strong and respectful interactions.

Topics They Care About

Lana has no verified topics they care about

Media Appearances

Lana has no verified media appearances

Work History

8-2021
Digital Marketing Director at American AgCredit
2-2019 - 8-2021
Digital Marketing Manager at American AgCredit
12-2015 - 3-2018
Marketing Research and Data at Redwood Credit Union
12-2010 - 12-2025
Founder and Chief Executive Officer at P2P Global, Inc.
4-2009 - 7-2012
Event Sales and Marketing at Paradise Ridge Winery

Education

3-2025 - 4-2025
Certificate in AI Essentials in Business from Harvard Business School Online
Bachelor's degree from San Francisco State University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Charlotte Metro, United States Job Level : Mid-senior Designation : Digital Marketing Director at American AgCredit
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Insights For Selling To Lana

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Refer to testimonials from well-known industry leaders
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lana is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lana

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Lana move?

  • They can take decisions very fast if you manage to convince them.
  • Can Lana take some risk or not?

  • The risks don’t matter much to them.

You And Lana

Personality Compatibility


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