Lana Shoultz in

Lana Shoultz

Observer · DISC type ic
Vice President, Integrated Marketing, North America at BioHorizons
📍 Birmingham, Alabama, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
20 Years
Current Role
Vice President, Integrated Marketing, North America
Job Level
Senior
Location
Birmingham, Alabama, United States
Personality Overview

How Lana shows up

Assertive
Value Driven
Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince. They ask a lot of questions and rely heavily on information and collaterals.

Priorities

Topics Lana cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

7-2024
Vice President, Integrated Marketing, North America
BioHorizons
1-2019 - 6-2024
Senior Director, Practice Development
BioHorizons
2-2016 - 12-2018
Director, Practice Development
BioHorizons
8-2008 - 2-2016
Manager, Field Marketing
BioHorizons
2007 - 2008
Graduate Assistant, Higher Education Administration Graduate Program
University of Alabama
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2006 - 2008
Master of Arts (M.A.)
The University of Alabama
2002 - 2006
Bachelor of Arts (B.A.)
The University of Alabama
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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