Lana Shoultz

Observer
DISC Type : ic

Vice President, Integrated Marketing, North America at BioHorizons

Birmingham, Alabama, United States

Overview

Lana has no verified overview

Personality Overview

Assertive

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Lana has no verified topics they care about

Media Appearances

Lana has no verified media appearances

Work History

7-2024
Vice President, Integrated Marketing, North America at BioHorizons
1-2019 - 6-2024
Senior Director, Practice Development at BioHorizons
2-2016 - 12-2018
Director, Practice Development at BioHorizons
8-2008 - 2-2016
Manager, Field Marketing at BioHorizons
2007 - 2008
Graduate Assistant, Higher Education Administration Graduate Program at University of Alabama

Education

2006 - 2008
Master of Arts (M.A.) from The University of Alabama
2002 - 2006
Bachelor of Arts (B.A.) from The University of Alabama

More Information

Social Presence :

Prographics :

Exp : 20 Location : Birmingham, Alabama, United States Job Level : Senior Designation : Vice President, Integrated Marketing, North America at BioHorizons
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Insights For Selling To Lana

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Help them understand the risk aspect fully while inspiring confidence
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lana is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Lana

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Lana move?

  • They like to analyze well and then make their decisions.
  • Can Lana take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Lana

Personality Compatibility


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