Lance Gerlak

Observer
DISC Type : ic

General Manager at HEYDUDE

St Augustine, Florida, United States

Overview

Lance has no verified overview

Personality Overview

Example Seeker

Curious

Value Driven

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Lance has no verified topics they care about

Media Appearances

Lance has no verified media appearances

Work History

7-2025
General Manager at HEYDUDE
6-2024 - 7-2025
Store Manager at Fit2Run-The Runner's Superstore
5-2015 - 6-2024
Store Manager at Finish Line
2-2013 - 2-2015
Store Manager at Cotton On Group
6-2009 - 11-2014
Stock Specialist at Sephora

Education

1997 - 1999
Associate's degree from First Coast Technical Institute
1997 - 1998
Basic from Saint Augustine High School

More Information

Social Presence :

Prographics :

Exp : 27 Location : St Augustine, Florida, United States Job Level : Senior Designation : General Manager at HEYDUDE
URL has been copied!

Insights For Selling To Lance

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Invite them for a social do but don’t rely solely on the relationship
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lance is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Lance

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Lance move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Lance take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Lance

Personality Compatibility


Other HEYDUDE Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.