Susan Blair

Examiner
DISC Type : cs

Head of Creative, International Marketing at Crocs, Inc.

Schiedam, South Holland, Netherlands

Overview

A seasoned director in the advertising industry, currently serving as the Head of Creative for International Marketing at Crocs. They have a history of building connections and previously managed the Creative Hub for Unilever. A key listed skill is "Dyslexic Thinking, " indicating a unique approach to creative problem-solving.

Outside of work, they appear to follow Dutch popular culture, specifically the television show "De Mol, " and have shared their opinions on the programs participants. Their interests also include major consumer brands like Unilever and Nestlé.

In 2006, they won a Zilver Esprix award in the Non-Profit category for their work with Oxfam Novib.

Personality Overview

Overcautious

Process Oriented

Tough To Convince

The only way to convince them is by showing them examples and ample proof.  Being observant comes to them naturally. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Creative Leadership
Leads international creative marketing for Crocs and previously managed the in-house creative studio for Unilever.
Brand Passion
Demonstrates a strong personal connection to their work, stating "I fell in love with Crocs" upon joining the company.
Non-Profit Campaigns
Recognized with a 2006 Zilver Esprix award for creative work on a campaign for the non-profit organization Oxfam Novib.

Media Appearances

Susan has no verified media appearances

Work History

3-2025
Head of Creative, International Marketing at Crocs, Inc.
10-2019 - 3-2025
Senior Integrated Marketing Manager at Crocs, Inc.
10-2019 - 3-2021
Integrated Marketing Manager at Crocs, Inc.
11-2017 - 11-2019
Studio Manager at The Creative Hub Unilever
1-2006 - 9-2017
director at Marl Point

Education

Susan has no verified education history

More Information

Social Presence :

Prographics :

Exp : 19 Location : Schiedam, South Holland, Netherlands Job Level : Mid-senior Designation : Head of Creative, International Marketing at Crocs, Inc.
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Insights For Selling To Susan

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Susan is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Susan

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Susan move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Susan take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Susan

Personality Compatibility


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