Lanier Parker

Inspirer
DISC Type : di

VP, Corporate Development (Dual Role) | Led M&A Deals to Expand Product, People & Revenue Potential at Popmenu

Decatur, Georgia, United States

Overview

Lanier is a senior operations executive who builds business models and systems to drive sustainable growth. As a founding team member at Popmenu, he built a 125-person organization from the ground up. He holds an MBA from Georgia Tech, and people describe him as a "trusted and capable" business partner.

Outside of his executive roles, Lanier is an alumnus of both Auburn University and Georgia Tech. He is also a certified member of American Mensa, suggesting a strong interest in intellectual challenges and pursuits beyond his corporate work.

Unique fact: Lanier is a member of the high-IQ society American Mensa.

Personality Overview

Confident & Optimistic

Charming & Persuasive

Generous

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Scaling Businesses
As a founding member of Popmenu, he built an 8-function, 125-employee organization, establishing the entire operating infrastructure to enable growth.
Restaurant Technology
His recent leadership roles at Popmenu and social posts about online ordering and marketing tools indicate a deep focus on technology for independent restaurants.
M&A Strategy
In a dual role at Popmenu, he led all aspects of Mergers & Acquisitions, from initial market analysis and deal sourcing to negotiations and final integration.

Media Appearances

Popmenu Acquires OrderNerd to Expand Its Restaurant Management Offerings. Featured in Built In

See Now

Work History

1-2020
VP, Corporate Development (Dual Role) | Led M&A Deals to Expand Product, People & Revenue Potential at Popmenu
3-2017
Founding Team Member - VP, Operations (Dual Role) | Established Operating Infrastructure at Popmenu
9-2015 - 1-2020
Consultant | Established Enterprise-wide Standards for Start-up Business Unit at Midtown Consulting Group
7-2011 - 9-2015
Consultant, Communications, Media & Entertainment Practice | Consistently Exceeded Clients’ Goals at Hitachi Consulting
4-2010 - 6-2011
Wholesale Product Manager | Drove Revenue Growth & Network Utilization at T-Mobile

Education

2007 - 2008
MBA from Georgia Tech Scheller College of Business
1994 - 1998
Bachelors of Science - Business Administration from Auburn University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Decatur, Georgia, United States Job Level : Senior Designation : VP, Corporate Development (Dual Role) | Led M&A Deals to Expand Product, People & Revenue Potential at Popmenu
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Insights For Selling To Lanier

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Clearly address the competitive aspects
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lanier is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Lanier

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Lanier move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Lanier take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Lanier

Personality Compatibility


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