Lara Key

Observer
DISC Type : ci

Senior Director, Public Relations & Brand at Included Health

Washington DC-Baltimore Area, United States

Overview

Lara has no verified overview

Personality Overview

Value Driven

Example Seeker

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally good communicators and can be hard to convince.

Topics They Care About

Lara has no verified topics they care about

Media Appearances

Lara has no verified media appearances

Work History

11-2024
Senior Director, Public Relations & Brand at Included Health
2-2023 - 9-2024
Vice President, Marketing at Memora Health
11-2021 - 2-2023
Senior Director, Marketing at Memora Health
7-2019 - 11-2021
Senior Director, Marketing and Communications at Privia Health
7-2018 - 7-2019
Senior Director, Marketing at Evolent Health

Education

BFA & BS from Seton Hill University
Semester Abroad from Ulster University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Washington DC-Baltimore Area, United States Job Level : Senior Designation : Senior Director, Public Relations & Brand at Included Health
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Insights For Selling To Lara

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Persuade objectively how your product will help them achieve their goals
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lara is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Lara

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Lara move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Lara take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Lara

Personality Compatibility


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