Lara O'Brien

Captain
DISC Type : SD

Head of Marketing and Innovation, North America at LifeStyles Healthcare

New York, New York, United States

Overview

Lara has no verified overview

Personality Overview

Planner & Achiever

Long-Term Thinker

Decisive But Calm

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Lara has no verified topics they care about

Media Appearances

Lara has no verified media appearances

Work History

Head of Marketing and Innovation, North America at LifeStyles Healthcare
Advisory Board Member at Brooklyn Cured
Board Director at Brooklyn Workforce Innovations
Board Director at Social Creatures Inc.
Brand Management and Marketing Consultant / Fractional CMO - Consumer Goods at O'Brien Advisory and Consulting

Education

Master of Business Administration (MBA) from Carnegie Mellon University - Tepper School of Business
Bachelor of Arts (BA) in Management with Honors from Boğaziçi University

More Information

Social Presence :

Prographics :

Exp : N/A Location : New York, New York, United States Job Level : Mid-senior Designation : Head of Marketing and Innovation, North America at LifeStyles Healthcare
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Insights For Selling To Lara

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lara is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Lara

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Lara move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Lara take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Lara

Personality Compatibility


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