Lara Rocha Garcia

Sharpshooter
DISC Type : DC

Senior Legal Manager of Privacy (DPO), Technology and Artificial Intelligence at Sabesp

São Paulo, São Paulo, Brazil

Overview

Lara is an award-winning Senior Legal Manager at Sabesp specializing in AI, privacy, and technology law. A Visiting Scholar at Columbia Law School with a specialization from Stanford, she is described by colleagues as dedicated, intelligent, and competent, with a proven record of leading innovative legal solutions.

Passionate about education, Lara is a professor at multiple institutions and a prolific author, having published seven books on digital law and innovation. She is a firm believer in the power of building partnerships and sharing knowledge to solve complex challenges in a data-driven society.

Unique fact: Lara developed an award-winning AI governance model and has authored seven books on digital law and innovation.

Personality Overview

Rigorous & Demanding

Thorough Evaluator

Fast But Analytical

They are very proud of what they do.  More than the product, they care about the effectiveness of the product. They like to act fast and expect others to do the same.

Topics They Care About

AI Governance
She has a PhD focus on AI, developed an award-winning governance model, and was interviewed by Estadão about generative AI in healthcare.
Innovation in Health
Previously led the Innovation Lab at Hospital Albert Einstein and authored the book “Technological Innovation and the Right to Health”.
Data Privacy
Serves as a Data Protection Officer (DPO), leading company-wide privacy governance and compliance with regulations like LGPD.

Media Appearances

Lara has no verified media appearances

Work History

5-2025
Senior Legal Manager of Privacy (DPO), Technology and Artificial Intelligence at Sabesp
11-2024
Advisor at REDE LÍDERES DIGITAIS
3-2024
Leadership and Founder at Association of Corporate Counsel
5-2022
Professor Convidado - Privacy and Data Protection at Ibmec
5-2022 - 5-2025
Data Protection Officer and AI Governance at Edenred

Education

Doctor of Philosophy - PhD from Columbia University
2019 - 2022
Doutorado em Direito Politico e Economico from Universidade Presbiteriana Mackenzie

More Information

Social Presence :

Prographics :

Exp : 18 Location : São Paulo, São Paulo, Brazil Job Level : Middle Designation : Senior Legal Manager of Privacy (DPO), Technology and Artificial Intelligence at Sabesp
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Insights For Selling To Lara

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Objectively showcase the impact that your product creates
  • Hold your ground without indulging in one-upmanship

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lara is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lara

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Lara move?

  • They can take decisions very fast if you manage to convince them.
  • Can Lara take some risk or not?

  • The risks don’t matter much to them.

You And Lara

Personality Compatibility


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