Lars Aaes

Sharpshooter
DISC Type : DC

Campaign Lead at Netcompany

Copenhagen, Capital Region of Denmark, Denmark

Overview

Lars Aaes is the Campaign Lead at Netcompany, specializing in digital marketing and social media strategy. His experience spans leadership roles at Merkle and TV 2 DANMARK, and he holds masters degrees from IT-Universitetet i København and Baruch College. He was also named an M List Talent in 2020.

Outside of his primary professional focus, Lars shows a keen interest in major technology and entertainment companies, including Microsoft and The Walt Disney Company. His social media activity also indicates an appreciation for popular streaming content like the series "Stranger Things".

He authors "Ugens internetguld, " a weekly newsletter on the latest social media trends, which is subscribed to by over 1000 marketing professionals.

Personality Overview

Precise But Practical

Thorough Evaluator

ROI Driven

They respond better to strong and respectful interactions.  They like to be in a position where they can control the conversation and terms. They are not focused on building rapport and relationships.

Topics They Care About

Social Media Trends
He publishes a popular weekly newsletter called "Ugens internetguld" dedicated to the newest features and tendencies on social media and digital marketing.
Digital Campaign Strategy
His current role is Campaign Lead, and he previously developed an award-winning campaign concept for DR that won gold at the EBU Connect Awards.
AI in Social Media
His recent posts frequently discuss the emergence of AI chatbots in group chats, social media for AI agents, and apps for AI-generated video content.

Media Appearances

Lars has no verified media appearances

Work History

8-2025
Campaign Lead at Netcompany
7-2024 - 1-2026
Head of Social Media at Netcompany
1-2023 - 3-2024
Paid Performance Director at Merkle
2-2022 - 12-2022
Head Of Digital Marketing at Accutics
3-2018 - 1-2022
Social Media Teamlead at TV 2 DANMARK A/S

Education

2012 - 2014
Msc. E-business from IT-Universitetet i København
2013 - 2013
Master's degree from City University of New York - Baruch College - Zicklin School of Business

More Information

Social Presence :

Prographics :

Exp : 14 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Campaign Lead at Netcompany
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Insights For Selling To Lars

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Speak about competitive differentiation that your product offers
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lars is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lars

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Lars move?

  • They can take decisions very fast if you manage to convince them.
  • Can Lars take some risk or not?

  • The risks don’t matter much to them.

You And Lars

Personality Compatibility


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