Lars Aaes in

Lars Aaes

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Campaign Lead at Netcompany
📍 Copenhagen, Capital Region of Denmark, Denmark

Lars Aaes is the Campaign Lead at Netcompany, specializing in digital marketing and social media strategy. His experience spans leadership roles at Merkle and TV 2 DANMARK, and he holds masters degrees from IT-Universitetet i København and Baruch College. He was also named an M List Talent in 2020.

Outside of his primary professional focus, Lars shows a keen interest in major technology and entertainment companies, including Microsoft and The Walt Disney Company. His social media activity also indicates an appreciation for popular streaming content like the series "Stranger Things".

He authors "Ugens internetguld, " a weekly newsletter on the latest social media trends, which is subscribed to by over 1000 marketing professionals.

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Experience
14 Years
Current Role
Campaign Lead
Job Level
Mid-senior
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Decision Approach
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Priorities

Topics Lars cares about

Social Media Trends
He publishes a popular weekly newsletter called "Ugens internetguld" dedicated to the newest features and tendencies on social media and digital marketing.
Digital Campaign Strategy
His current role is Campaign Lead, and he previously developed an award-winning campaign concept for DR that won gold at the EBU Connect Awards.
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Career

Work history

8-2025
Campaign Lead
Netcompany
7-2024 - 1-2026
Head of Social Media
Netcompany
1-2023 - 3-2024
Paid Performance Director
Merkle
2-2022 - 12-2022
Head Of Digital Marketing
Accutics
3-2018 - 1-2022
Social Media Teamlead
TV 2 DANMARK A/S
In the press

Media appearances

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Education
2012 - 2014
Msc. E-business
IT-Universitetet i København
2013 - 2013
Master's degree
City University of New York - Baruch College - Zicklin School of Business
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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