Lars Thomsen

Critic
DISC Type : C

Chief Executive Officer at Telenor

Copenhagen, Capital Region of Denmark, Denmark

Overview

Lars Thomsen is the CEO of Telenor Denmark, an experienced executive with over 20 years in international IT and telecommunications. His expertise spans P&L management, business transformation, and sales leadership. People who have worked with him describe him as a seasoned, pragmatic, and exceptional leader who builds highly motivated teams.

While his public profile is focused on his professional life, he has a keen interest in corporate culture and employee well-being. He advocates for a mindset shift where employees are treated like valued guests to foster a better experience and drive competitiveness. He holds a degree in Business Administration from Copenhagen Business School.

He recently led Telenor Denmark to achieve five consecutive years of continuous growth, a significant milestone for the company.

Personality Overview

Information Seeker

Objective Thinker

ROI Driven

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Cybersecurity Strategy
Actively discusses the need for a national cybersecurity strategy and a common Nordic framework for security approvals to protect critical digital infrastructure.
EU Telecom Policy
Engages directly with EU leaders to advocate for investment-friendly policies that enable European telecom operators to compete on a global scale.
Sustained Business Growth
Frequently highlights Telenor Denmark's strong financial results, including five years of continuous growth and a focus on creating customer value through targeted investments.

Media Appearances

Lars Thomsen – Executive Profile. Featured in Telenor (Official Website)

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CEOs in our Business Units. Featured in Telenor (Corporate Governance Page)

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E-Mobility as Tipping Point of the 2020s – Keynote by Lars Thomsen (CEO, Telenor). Featured in YouTube

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Work History

8-2020
Chief Executive Officer at Telenor
1-2019 - 8-2020
Acting EVP, Commercial & Strategy, Head Of IoT, Telenor Group at Telenor
6-2014 - 8-2020
CMO at Telenor
4-2013 - 6-2014
CBO at Telenor
8-2010 - 3-2013
Director Sales and Marketing Operations at KMD

Education

2021 - 2021
CBS Executive bestyrelsesuddannelsen from CBS Bestyrelsesuddannelserne
2016 - 2016
horizon from INSEAD

More Information

Social Presence :

Prographics :

Exp : 37 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Leadership Designation : Chief Executive Officer at Telenor
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Insights For Selling To Lars

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lars is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Lars

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Lars move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Lars take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Lars

Personality Compatibility


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