Nadia Skou is the Director and Head of Brand & Marketing at Telenor, where she has built her career through various marketing roles. Educated at Copenhagen Business School, she focuses on creating memorable, story-driven advertising universes and purpose-led campaigns that resonate with the Danish public.
She champions a "Tight-Loose-Tight" leadership framework, emphasizing a common language and structure for management within her teams to foster autonomy and clarity. Nadia is passionate about building brands that take social responsibility, particularly in the digital space.
Nadia recently spearheaded a major campaign on digital safety featuring Denmarks former prime minister, Helle Thorning-Schmidt, to promote responsible online sharing.
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