Nadia Skou

Observer
DISC Type : ci

Director, head of Brand & Marketing at Telenor

Copenhagen, Capital Region of Denmark, Denmark

Overview

Nadia Skou is the Director and Head of Brand & Marketing at Telenor, where she has built her career through various marketing roles. Educated at Copenhagen Business School, she focuses on creating memorable, story-driven advertising universes and purpose-led campaigns that resonate with the Danish public.

She champions a "Tight-Loose-Tight" leadership framework, emphasizing a common language and structure for management within her teams to foster autonomy and clarity. Nadia is passionate about building brands that take social responsibility, particularly in the digital space.

Nadia recently spearheaded a major campaign on digital safety featuring Denmarks former prime minister, Helle Thorning-Schmidt, to promote responsible online sharing.

Personality Overview

Example Seeker

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Digital Safety
Leads campaigns like "Spurgt? " to educate Danes on safe and responsible online behavior, emphasizing the importance of consent before sharing images.
Brand Storytelling
Focuses on creating advertising universes, like Telenor's 'Bedste', that build strong brand values and tell memorable stories rather than just selling products.
Purpose-Driven Marketing
Believes in marketing that takes social responsibility and creates meaningful impact, demonstrating that the company's role extends beyond business.

Media Appearances

Nadia has no verified media appearances

Work History

3-2024
Director, head of Brand & Marketing at Telenor
1-2021 - 3-2024
Head of Marketing & Online at Telenor
2-2020 - 1-2021
Head of Media and Digital Marcom at Telenor
1-2019 - 2-2020
Digital Campaign Manager at Telenor
1-2015 - 2-2019
Digital Consultant at Telenor

Education

2008 - 2010
cand. merc. økonomisk markedsføring (EMF) from Copenhagen Business School
2006 - 2008
Bachelor's degree - HA Almen erhversøkonomi from Syddansk Universitet - University of Southern Denmark

More Information

Social Presence :

Prographics :

Exp : 18 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Director, head of Brand & Marketing at Telenor
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Insights For Selling To Nadia

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Help them realize that there is no personal risk in making this decision
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nadia is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Nadia

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Nadia move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Nadia take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Nadia

Personality Compatibility


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