Laura Brodie-Deschere

Critic
DISC Type : C

Manager, IT Digital Experience and Application Development at University of Delaware

Newark, Delaware, United States

Overview

Laura Brodie-Deschere is the Manager of IT Digital Experience and Application Development at the University of Delaware. An educational technology enthusiast, she combines her Master of Education with expertise in UX/UI design, web accessibility, and IT service management to lead cross-functional teams and drive continuous improvement within the universitys digital landscape.

Outside of her primary role, Laura is passionate about collaborative problem-solving and creative thinking. She actively seeks new learning opportunities, such as her recent certification in Cultivating Creative Collaboration from IDEO U, and engages with the broader educational technology community through organizations like EDUCAUSE.

She was a member of a winning team in the national NurseHack4Health: COVID-19 Virtual Hackathon.

Personality Overview

Information Seeker

ROI Driven

Negotiator

They like to do things independently and don’t look for support from others.  They choose to analyze logically and value facts to emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Educational Technology
Identifies as an "Educational Technology Enthusiast" and holds a Master of Education, underscoring her passion for integrating technology and learning.
Digital User Experience
Her role as Manager of IT Digital Experience and background as a UX/UI Analyst and Developer show a deep professional focus on this area.
Creative Collaboration
Recently shared obtaining a new certification in "Cultivating Creative Collaboration, " indicating a current interest in innovative teamwork methods.

Media Appearances

Laura has no verified media appearances

Work History

4-2023
Manager, IT Digital Experience and Application Development at University of Delaware
4-2020 - 4-2023
IT Project Leader II at University of Delaware
4-2015 - 4-2020
IT Project Leader I at University of Delaware

Education

3-2019 - 2-2021
Master of Education - MEd from University of Delaware
2018 - 2019
Professional Certificate from Oregon State University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Newark, Delaware, United States Job Level : Middle Designation : Manager, IT Digital Experience and Application Development at University of Delaware
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready to answer many clarity-seeking questions and requests for information
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Laura

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Laura take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Laura

Personality Compatibility


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