Laura Canfield in

Laura Canfield

Sharpshooter · DISC type CD
International Digital Specialist at World Animal Protection
📍 United Kingdom

Laura is a digital marketing and fundraising specialist with a career dedicated to the animal welfare sector. Currently the International Digital Specialist at World Animal Protection, she previously managed marketing operations at Bransby Horses. People who have worked with her describe her as strategic, passionate, creative, and a dedicated leader with a vast and diverse skill set.

Her personal and professional lives are deeply intertwined through her passion for animal advocacy. Laura dedicates her free time to volunteering for multiple animal charities, including Bunny Angels UK CIO, Jerry Green Dog Rescue, and Best4Bunny Magazine, showcasing a hands-on commitment to the cause.

Her passion for animal welfare extends beyond her day job into extensive, hands-on volunteering for multiple rescue organizations.

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Experience
16 Years
Current Role
International Digital Specialist
Job Level
Junior
Location
United Kingdom
Personality Overview

How Laura shows up

Precise But Practical
Fast But Analytical
Thorough Evaluator

They respond better to strong and respectful interactions. They like to act fast and expect others to do the same. More than the product, they care about the effectiveness of the product.

Priorities

Topics Laura cares about

Animal Welfare
Her entire career and volunteer efforts are dedicated to animal welfare, holding key marketing and digital roles in organizations like World Animal Protection and Bransby Horses.
Digital Fundraising
Specializes in creating digital fundraising solutions and using platforms like Salesforce Marketing Cloud to bridge the gap between CRM, donation platforms, and marketing teams.
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Career

Work history

12-2024
International Digital Specialist
World Animal Protection
12-2020 - 11-2024
Marketing Operations Manager
Bransby Horses - Rescue and Welfare
9-2020 - 12-2020
Donor Strategy
Bransby Horses - Rescue and Welfare
5-2019 - 8-2020
Marketing Insights Manager
MKM Building Supplies
1-2019 - 5-2019
Campaign Manager
MKM Building Supplies
In the press

Media appearances

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Education
2005 - 2008
BSc.
University of Leeds
2002 - 2004
A-/AS-levels
Franklin Sixth Form College
1997 - 2002
GCSE's
Whitgift Secondary School
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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