Laura Dantonio

Evaluator
DISC Type : DCS

Principal UX Researcher Manager at Wood Mackenzie

London, England, United Kingdom

Overview

Laura is a design and research leader at Wood Mackenzie with over 15 years of experience connecting user insights with business strategy. She holds an MSc from UCL and specializes in scaling research and service design. Colleagues describe her as a creative, principled, and natural leader who is a skilled systems thinker.

Outside of her professional life, Laura is a qualified yoga teacher and has a strong interest in personal reflection and well-being. She is an avid reader, enjoys the storytelling in comedy, and finds Korean TV series and movies to be comforting and refreshing. She also has a passion for travel, with Finland holding a special significance for her.

Unique fact: Laura is also a qualified yoga teacher through the Sivananda Yoga Vedanta Centres.

Personality Overview

Hard To Convince

Fast But Analytical

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

AI in Research
Her expertise includes creating AI readiness programs for research operations, and she holds a certification in AI Customer Research Analysis.
Customer Intelligence
A core part of her professional headline, focusing on turning customer insights into executive-level decision-making and creating a market advantage.
Search Experience
She has published multiple articles and case studies on designing and measuring the business impact of user search experiences, particularly during her time at Elsevier.

Media Appearances

Laura has no verified media appearances

Work History

9-2023
Principal UX Researcher Manager at Wood Mackenzie
6-2022 - 7-2023
User Experience Lead at Global Relay
8-2021 - 5-2022
Lead UX Design at Elsevier
2-2019 - 7-2021
Senior UX Designer at Elsevier
6-2016 - 2-2019
Senior UX Designer at TalkTalk

Education

2009 - 2010
MSc from UCL
2008 - 2008
qualified yoga teacher from Sivananda Yoga Vedanta

More Information

Social Presence :

Prographics :

Exp : 10 Location : London, England, United Kingdom Job Level : Middle Designation : Principal UX Researcher Manager at Wood Mackenzie
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Laura

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Laura take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Laura

Personality Compatibility


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