Laura Diedrich

Inquirer
DISC Type : cd

Marketing & Communications Manager at Scot Forge

Greater Chicago Area, United States

Overview

Laura is the Marketing & Communications Manager at Scot Forge, an employee-owned company with a 130-year history. Her expertise lies in developing communication, digital, and branding strategies to drive growth and tell the companys story. She holds a Bachelors Degree from Augustana College and has a certification in SEO strategy.

She is a vocal advocate for strengthening American manufacturing through industry collaboration and is actively involved with the Forging Industry Association (FIA). Laura is passionate about initiatives that support the U. S. defense industrial base and upskill the next generation of workers in the forging industry.

Unique fact: Laura is passionate about telling the Scot Forge story, right down to its signature plaid branding.

Personality Overview

Demanding

Upfront

ROI Conscious

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

B2B Digital Marketing
Her focus includes AI-enabled search, advanced analytics, and full-funnel campaign execution to attract, engage, and convert customers in industrial markets.
Defense Workforce Development
Actively promotes a partnership with BlueForge Alliance to train and upskill workers who support the U. S. Navy and the broader maritime industrial base.
Corporate Storytelling
Is passionate about articulating the company's narrative, culture, and value proposition to customers and stakeholders.

Media Appearances

Member Voices: Laura Diedrich, Scot Forge. Featured in YouTube

See Now

Work History

10-2020
Marketing & Communications Manager at Scot Forge
5-2019 - 10-2020
Marketing Lead at Scot Forge
8-2015 - 5-2019
Marketing Specialist at Scot Forge
5-2014 - 8-2015
Vertical Market Sales Manager at Quill
2011 - 2014
Sales Team Manager at Quill

Education

2001 - 2005
Bachelor’s Degree from Augustana College
1997 - 2001
High School from Earlville High School

More Information

Social Presence :

Prographics :

Exp : 21 Location : Greater Chicago Area, United States Job Level : Middle Designation : Marketing & Communications Manager at Scot Forge
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Get to the point quickly instead of spending too much time on pleasantries
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Laura

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Laura take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Laura

Personality Compatibility


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