Laura Gebhardt

Observer
DISC Type : ci

Digital Demand Generation Lead EMEA at Bayer

Germany

Overview

Laura Gebhardt is the Digital Demand Generation Lead for EMEA at Bayers CropScience division. She specializes in driving digital marketing growth strategies and enhancing customer experiences for integrated agricultural solutions. She holds a Master of Science and is a certified Professional Scrum Product Owner.

Her professional focus lies in boosting the adoption of seeds, crop protection, and digital solutions through advanced digital marketing and post-merger integration projects.

She is certified in "Mastering Digital Marketing in an AI World", showcasing a commitment to leveraging modern technology.

Personality Overview

Example Seeker

Curious

Value Driven

They often ask many questions and rely heavily on information and documentation.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Digital Demand Generation
Her current role focuses on driving digital marketing growth and demand generation for Bayer's CropScience division in the EMEA region.
Agricultural Technology
Her entire career at Bayer has been within the CropScience division, focusing on seeds, crop protection, and digital solutions for agriculture.
Customer Experience
A recurring theme in her professional headline and previous role as a Growth & Customer Experience Manager.

Media Appearances

Laura has no verified media appearances

Work History

6-2025
Digital Demand Generation Lead EMEA at Bayer
8-2023 - 6-2025
Crop Protection Innovation Lab | Growth & Customer Experience Manager at Bayer
11-2019 - 8-2023
Insights Market & Portfolio Manager, Deutschland & Österreich at Bayer CropScience Deutschland GmbH
3-2019 - 11-2019
Analyst - Market Trends & Competitive Models at Bayer Crop Science
5-2018 - 2-2019
Post-Merger Integration & Marketing Project Manager EMEA 1 at Bayer Crop Science

Education

2019 - 2-2022
Master of Science (M. Sc.) from FOM University of Applied Sciences for Economics and Management
2014 - 2017
Bachelor of Arts (B.A.) from University of Applied Sciences FHDW

More Information

Social Presence :

Prographics :

Exp : 11 Location : Germany Job Level : Mid-senior Designation : Digital Demand Generation Lead EMEA at Bayer
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Share testimonials from known people and give multiple examples of product value
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Laura

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Laura take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Laura

Personality Compatibility


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