Laura Gebhardt in

Laura Gebhardt

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Digital Demand Generation Lead EMEA at Bayer
📍 Germany

Laura Gebhardt is the Digital Demand Generation Lead for EMEA at Bayers CropScience division. She specializes in driving digital marketing growth strategies and enhancing customer experiences for integrated agricultural solutions. She holds a Master of Science and is a certified Professional Scrum Product Owner.

Her professional focus lies in boosting the adoption of seeds, crop protection, and digital solutions through advanced digital marketing and post-merger integration projects.

She is certified in "Mastering Digital Marketing in an AI World", showcasing a commitment to leveraging modern technology.

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Experience
11 Years
Current Role
Digital Demand Generation Lead EMEA
Job Level
Mid-senior
Location
Germany
Personality Overview

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Priorities

Topics Laura cares about

Digital Demand Generation
Her current role focuses on driving digital marketing growth and demand generation for Bayer's CropScience division in the EMEA region.
Agricultural Technology
Her entire career at Bayer has been within the CropScience division, focusing on seeds, crop protection, and digital solutions for agriculture.
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Career

Work history

6-2025
Digital Demand Generation Lead EMEA
Bayer
8-2023 - 6-2025
Crop Protection Innovation Lab | Growth & Customer Experience Manager
Bayer
11-2019 - 8-2023
Insights Market & Portfolio Manager, Deutschland & Österreich
Bayer CropScience Deutschland GmbH
3-2019 - 11-2019
Analyst - Market Trends & Competitive Models
Bayer Crop Science
5-2018 - 2-2019
Post-Merger Integration & Marketing Project Manager EMEA 1
Bayer Crop Science
In the press

Media appearances

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Education
2019 - 2-2022
Master of Science (M. Sc.)
FOM University of Applied Sciences for Economics and Management
2014 - 2017
Bachelor of Arts (B.A.)
University of Applied Sciences FHDW
Social presence
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Behavioral profile

DISC profile (public)

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