Laura Goldwyn

Questioner
DISC Type : c

Director, Global Food & Beverage Marketing and Commercial at Mandarin Oriental Hotel Group

United Kingdom

Overview

Laura has no verified overview

Personality Overview

Value Seeker

Cautious & Analytical

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

1-2024
Director, Global Food & Beverage Marketing and Commercial at Mandarin Oriental Hotel Group
3-2022 - 12-2023
Head of Marketing & GTM - Mandarin Oriental Exclusive Homes at Mandarin Oriental Hotel Group
1-2021 - 3-2022
Head of Strategic Initiatives - Private Home Rental Platform (StayOne) at Mandarin Oriental Hotel Group
1-2021 - 3-2022
Head of Strategic Initiatives (Secondment) at StayOne
9-2018 - 9-2021
Rotational Executive Program at Jardine Matheson

Education

Executive Education from INSEAD
Bachelor of Commerce - BCom from University of Melbourne

More Information

Social Presence :

Prographics :

Exp : 7 Location : United Kingdom Job Level : Mid-senior Designation : Director, Global Food & Beverage Marketing and Commercial at Mandarin Oriental Hotel Group
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Laura

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Laura take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Laura

Personality Compatibility


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