Laura Mejia Kilcrease

Critic
DISC Type : C

Shopper Marketing Manager at Mondelēz International

United States

Overview

Laura Mejia Kilcrease is a Shopper Marketing Manager at Mondelēz International with over nine years of experience in the CPG and FMCG sectors. She is passionate about consumer behavior and data analysis, holding a PowerMBA and a diploma in Customer Relationship Management.

She believes that storytelling is one of the most powerful marketing tools and that a positive attitude is a key multiplier for success. Laura is also interested in the impact of new technologies like AI on creativity and the need for brands to reinvent themselves to stay relevant.

Unique fact: Her number one golden rule of marketing is that "consumers eat first with their eyes. "

Personality Overview

Negotiator

Information Seeker

ROI Driven

They prefer to do logical analysis and value evidence over emotions.  They enjoy working alone and do not rely on others very often. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Shopper Marketing
Her current role focuses on this, and she emphasizes the importance of brand availability and being present wherever customers are looking.
Brand Storytelling
She states a firm belief in the power of storytelling as one of the most effective and essential tools in marketing.
Consumer Behavior
A stated passion in her profile, she is focused on understanding how consumers interact with products, especially visually in a retail environment.

Media Appearances

Laura has no verified media appearances

Work History

7-2024
Shopper Marketing Manager at Mondelēz International
7-2022 - 6-2024
Marketing Manager at SMOORE
11-2020 - 5-2022
Marketing Manager Snacks, Beverages and Supplements at NUTREO
11-2018 - 11-2020
Marketing Coordinator for Non Alcoholic Beverages and Food at O-I
8-2017 - 11-2018
Marketing Coordinator for Non Alcoholic Beverages at O-I

Education

2020 - 2021
Programa ThePowerMBA from thePower
2020 - 2021
DIPLOMADO: CRM - CUSTOMER RELATIONSHIP MANAGEMENT from Universidad EAFIT

More Information

Social Presence :

Prographics :

Exp : 9 Location : United States Job Level : Middle Designation : Shopper Marketing Manager at Mondelēz International
URL has been copied!

Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Laura

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Laura take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Laura

Personality Compatibility


Other Mondelēz International Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.