Laura Mejia Kilcrease
Login to view DISC.Laura Mejia Kilcrease is a Shopper Marketing Manager at Mondelēz International with over nine years of experience in the CPG and FMCG sectors. She is passionate about consumer behavior and data analysis, holding a PowerMBA and a diploma in Customer Relationship Management.
She believes that storytelling is one of the most powerful marketing tools and that a positive attitude is a key multiplier for success. Laura is also interested in the impact of new technologies like AI on creativity and the need for brands to reinvent themselves to stay relevant.
Unique fact: Her number one golden rule of marketing is that "consumers eat first with their eyes. "
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