Laura Repanas Compagno

Sharpshooter
DISC Type : CD

LatAm Growth Marketing Head at TP

São Paulo, São Paulo, Brazil

Overview

Laura Repanas Compagno is the LatAm Growth Marketing Head at Teleperformance, specializing in strategy, market intelligence, and brand management for business growth. Educated in Communication, with experience at EY and Experian, colleagues describe her as focused, creative, and an insightful leader who transforms complex data into clear strategies.

After 15 years in multinational corporations, she took a sabbatical for personal development and continuous learning to gain fresh perspectives on leadership and adaptability. Laura is fluent in English, Spanish, and Portuguese and has previously volunteered with Best Buddies International, an organization dedicated to helping people with disabilities.

She took a strategic sabbatical for personal and professional growth after more than a decade in the corporate world.

Personality Overview

ROI Driven

Rigorous & Demanding

Thorough Evaluator

They prefer to be the ones controlling the conversation or defining the terms.  They take a lot of pride in personal achievements. More than the product, they care about the impact of the product.

Topics They Care About

AI in CX
Actively promotes integrating AI with the human factor to redefine customer experience, a key theme in her recent discussions around industry events like CONAREC.
Growth Marketing
As a core responsibility, she leads growth marketing and demand generation strategies across 16 countries in Latin America, focusing on driving business results.
Data & Storytelling
Emphasizes connecting market intelligence and data with creative storytelling to build impactful campaigns and strengthen brand positioning.

Media Appearances

Laura has no verified media appearances

Work History

6-2022
LatAm Growth Marketing Head at TP
5-2019 - 6-2022
Senior Manager Strategic Planning at TP
10-2017 - 5-2019
Sabbatical | Personal Development and Continuous Learning at None
9-2014 - 9-2017
Manager of Business Intelligence at EY
12-2012 - 7-2014
Market Intelligence Coordinator at Serasa Experian

Education

1999 - 2003
Comunicação from Universidade Federal de Minas Gerais

More Information

Social Presence :

Prographics :

Exp : 16 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : LatAm Growth Marketing Head at TP
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Speak about competitive differentiation that your product offers
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Laura

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Laura take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Laura

Personality Compatibility


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