Laura Signorelli in

Laura Signorelli

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Marketing Director@Barilla Group at Barilla Group
📍 Pavia, Lombardy, Italy

Laura Signorelli is the Marketing Director at Barilla Group, where she leads brand equity for iconic names like Mulino Bianco. She is a graduate of the Università di Pavia and has a strong background in brand development, strategic innovation, and digital marketing, demonstrated through her long career at Barilla.

Laura is a prominent voice on corporate social responsibility, particularly in the food sector. She has participated in public dialogues and events focusing on responsible consumption and the importance of creating a shared commitment between companies and consumers for a healthier planet.

She has been a key figure in celebrating the 50th anniversary of Mulino Bianco, focusing on the brands connection to consumer memories and family traditions.

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Experience
25 Years
Current Role
Marketing Director@Barilla Group
Location
Pavia, Lombardy, Italy
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Priorities

Topics Laura cares about

Brand Heritage
Leads campaigns celebrating brand milestones, such as Mulino Bianco's 50th anniversary, connecting products with consumer nostalgia and family traditions.
Responsible Consumption
Participates as a speaker in events focused on corporate social responsibility and promoting sustainable consumer habits in the agrifood sector.
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Career

Work history

10-2020
Marketing Director@Barilla Group
Barilla Group
3-2014 - 9-2020
Marketing&Digital Senior manager@Barilla
Barilla Group
4-2012 - 2-2014
Innovation Global E-commerce platforms -Senior Marketing Manager
Barilla Group
3-2010 - 3-2012
Brand development - Senior Marketing Manager Mulino Bianco
Barilla Group
12-2008 - 2-2010
Brand Development Meal Solutions - European Senior Marketing Manager
Barilla Group
In the press

Media appearances

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Education
1995 - 1999
110 con Lode
Università di Pavia
Social presence
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Behavioral profile

DISC profile (public)

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