Laura Signorelli

Observer
DISC Type : ci

Marketing Director@Barilla Group at Barilla Group

Pavia, Lombardy, Italy

Overview

Laura Signorelli is the Marketing Director at Barilla Group, where she leads brand equity for iconic names like Mulino Bianco. She is a graduate of the Università di Pavia and has a strong background in brand development, strategic innovation, and digital marketing, demonstrated through her long career at Barilla.

Laura is a prominent voice on corporate social responsibility, particularly in the food sector. She has participated in public dialogues and events focusing on responsible consumption and the importance of creating a shared commitment between companies and consumers for a healthier planet.

She has been a key figure in celebrating the 50th anniversary of Mulino Bianco, focusing on the brands connection to consumer memories and family traditions.

Personality Overview

Assertive

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Brand Heritage
Leads campaigns celebrating brand milestones, such as Mulino Bianco's 50th anniversary, connecting products with consumer nostalgia and family traditions.
Responsible Consumption
Participates as a speaker in events focused on corporate social responsibility and promoting sustainable consumer habits in the agrifood sector.
Sustainable Agriculture
Oversees brands that are increasingly adopting regenerative agriculture practices to improve soil health and product quality, as seen with Mulino Bianco's 'Buongrano' line.

Media Appearances

Laura has no verified media appearances

Work History

10-2020
Marketing Director@Barilla Group at Barilla Group
3-2014 - 9-2020
Marketing&Digital Senior manager@Barilla at Barilla Group
4-2012 - 2-2014
Innovation Global E-commerce platforms -Senior Marketing Manager at Barilla Group
3-2010 - 3-2012
Brand development - Senior Marketing Manager Mulino Bianco at Barilla Group
12-2008 - 2-2010
Brand Development Meal Solutions - European Senior Marketing Manager at Barilla Group

Education

1995 - 1999
110 con Lode from Università di Pavia

More Information

Social Presence :

Prographics :

Exp : 25 Location : Pavia, Lombardy, Italy Job Level : N/A Designation : Marketing Director@Barilla Group at Barilla Group
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Ask them questions to understand their needs better while staying affable
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Laura

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Laura take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Laura

Personality Compatibility


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