Laura Signorelli is the Marketing Director at Barilla Group, where she leads brand equity for iconic names like Mulino Bianco. She is a graduate of the Università di Pavia and has a strong background in brand development, strategic innovation, and digital marketing, demonstrated through her long career at Barilla.
Laura is a prominent voice on corporate social responsibility, particularly in the food sector. She has participated in public dialogues and events focusing on responsible consumption and the importance of creating a shared commitment between companies and consumers for a healthier planet.
She has been a key figure in celebrating the 50th anniversary of Mulino Bianco, focusing on the brands connection to consumer memories and family traditions.
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