Laura Whitley

Wildcard
DISC Type : cis

SVP Marketing & Brand at TDECU

Houston, Texas, United States

Overview

Laura has no verified overview

Personality Overview

Curious But Skeptical

Friendly But Slow

ROI Driven

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

4-2025
SVP Marketing & Brand at TDECU
2-2023 - 5-2025
Market President at TDECU
8-2021 - 2-2023
Vice President of Communications at TDECU
3-2016 - 8-2021
Media Specialist at Metropolitan Transit Authority of Harris County
6-2009 - 7-2021
Owner at Reel Media Solutions, LLC.

Education

1993 - 1997
Bachelor of Journalism from The University of Texas at Austin
7-2023 - 4-2024
Advanced Management Program from Cornell University

More Information

Social Presence :

Prographics :

Exp : 28 Location : Houston, Texas, United States Job Level : Leadership Designation : SVP Marketing & Brand at TDECU
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Help them realize that there is no personal risk in making this decision
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Laura

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Laura take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Laura

Personality Compatibility


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