Laureen Ellison

Go-getter
DISC Type : d

Global Head of Marketing Transformation, Johnnie Walker at Diageo

Greater Chicago Area, United States

Overview

Laureen Ellison is an integrated marketing leader and digital transformation expert with experience at major brands like Johnnie Walker, Uber, and eBay. A Columbia University graduate, she excels at uniting cross-functional teams to drive growth. Colleagues describe her as a strategic, creative, and determined leader.

She is passionate about mentoring the next generation of marketing professionals, recently serving as a client for a Columbia University capstone project. Laureen values making real-world connections and has an appreciation for creative design details, as seen in her observations about brand experiences like IKEA.

She led a rebrand of Malts. com that won the Peoples Choice Award for Branding at the 2022 Creativepool Annual awards.

Personality Overview

Challenger

Fast-Paced

Vision Oriented

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Digital Transformation
A core part of her professional identity, focused on uniting technology, product, and marketing teams to deliver growth at companies like Diageo and Uber.
Global Brand Building
Her experience includes leading marketing for iconic brands like Johnnie Walker and winning awards for her rebranding work on Malts. com.
Cross-functional Leadership
A key skill highlighted in her profile, focusing on rallying diverse teams around a unified goal to create exceptional consumer experiences.

Media Appearances

Laureen has no verified media appearances

Work History

9-2022
Global Head of Marketing Transformation, Johnnie Walker at Diageo
4-2020 - 9-2022
Global Head of Digital Marketing, Product Management & eCommerce, Scotch Portfolio at Diageo
9-2019 - 4-2020
Regional Marketing Director, Northern, Central & Eastern Europe at Uber
3-2018 - 9-2019
Head of Driver Brand Management & Lifecycle Marketing at Uber
11-2015 - 9-2017
Vice President, Head of Marketing and Communications at Permira

Education

Master of Science - MS from Columbia University
2018 - 2019
Certificate from Harvard Business School Executive Education

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Chicago Area, United States Job Level : Mid-senior Designation : Global Head of Marketing Transformation, Johnnie Walker at Diageo
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Insights For Selling To Laureen

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Refer to testimonials from others in similar positions
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laureen is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Laureen

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Laureen move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Laureen take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Laureen

Personality Compatibility


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