Laureen Ellison in

Laureen Ellison

Go-getter · DISC type d
Global Head of Marketing Transformation, Johnnie Walker at Diageo
📍 Greater Chicago Area, United States

Laureen Ellison is an integrated marketing leader and digital transformation expert with experience at major brands like Johnnie Walker, Uber, and eBay. A Columbia University graduate, she excels at uniting cross-functional teams to drive growth. Colleagues describe her as a strategic, creative, and determined leader.

She is passionate about mentoring the next generation of marketing professionals, recently serving as a client for a Columbia University capstone project. Laureen values making real-world connections and has an appreciation for creative design details, as seen in her observations about brand experiences like IKEA.

She led a rebrand of Malts. com that won the Peoples Choice Award for Branding at the 2022 Creativepool Annual awards.

Read the full overview →
Experience
17 Years
Current Role
Global Head of Marketing Transformation, Johnnie Walker
Job Level
Mid-senior
Location
Greater Chicago Area, United States
Personality Overview

How Laureen shows up

Challenger
Fast-Paced
Vision Oriented

They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Priorities

Topics Laureen cares about

Digital Transformation
A core part of her professional identity, focused on uniting technology, product, and marketing teams to deliver growth at companies like Diageo and Uber.
Global Brand Building
Her experience includes leading marketing for iconic brands like Johnnie Walker and winning awards for her rebranding work on Malts. com.
+5 more topics Login to view topics
Career

Work history

9-2022
Global Head of Marketing Transformation, Johnnie Walker
Diageo
4-2020 - 9-2022
Global Head of Digital Marketing, Product Management & eCommerce, Scotch Portfolio
Diageo
9-2019 - 4-2020
Regional Marketing Director, Northern, Central & Eastern Europe
Uber
3-2018 - 9-2019
Head of Driver Brand Management & Lifecycle Marketing
Uber
11-2015 - 9-2017
Vice President, Head of Marketing and Communications
Permira
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Master of Science - MS
Columbia University
2018 - 2019
Certificate
Harvard Business School Executive Education
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

Other Diageo Employees

Explore more public profiles from related professionals.

CB
Constance Balsamo
Global Positive Drinking Director
Diageo
 Paula S.
Paula S.
Learning Performance Lead- Head of EMEA, Digital and Enterprise Skills
Diageo
TB
Tom Barrett
Head of Business Integrity - Global Compliance Operations
Diageo
 Andrew Jarrick
Andrew Jarrick
Director, EHS & Sustainability
Diageo

More profiles

Discover additional public profiles from our index.

Monisha Kaur
Monisha Kaur
Senior HR Manager
Staples India
 Raajit A Sheth
Raajit A Sheth
Head of Learning and Development
Foodlink F&B Holdings India Ltd.
 Siddhesh Chalke
Siddhesh Chalke
Assistant Manager Human Resources
Foodlink F&B Holdings India Ltd.
 Sahil Reakta
Sahil Reakta
Human Resources Manager
Foodlink F&B Holdings India Ltd.
Unlock the full playbookSee exactly how to sell to Laureen. Free, 10 seconds.