Laureen Ellison in

Laureen Ellison

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Global Head of Marketing Transformation, Johnnie Walker at Diageo
📍 Greater Chicago Area, United States

Laureen Ellison is an integrated marketing leader and digital transformation expert with experience at major brands like Johnnie Walker, Uber, and eBay. A Columbia University graduate, she excels at uniting cross-functional teams to drive growth. Colleagues describe her as a strategic, creative, and determined leader.

She is passionate about mentoring the next generation of marketing professionals, recently serving as a client for a Columbia University capstone project. Laureen values making real-world connections and has an appreciation for creative design details, as seen in her observations about brand experiences like IKEA.

She led a rebrand of Malts. com that won the Peoples Choice Award for Branding at the 2022 Creativepool Annual awards.

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Experience
17 Years
Current Role
Global Head of Marketing Transformation, Johnnie Walker
Job Level
Mid-senior
Location
Greater Chicago Area, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Laureen cares about

Digital Transformation
A core part of her professional identity, focused on uniting technology, product, and marketing teams to deliver growth at companies like Diageo and Uber.
Global Brand Building
Her experience includes leading marketing for iconic brands like Johnnie Walker and winning awards for her rebranding work on Malts. com.
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Career

Work history

9-2022
Global Head of Marketing Transformation, Johnnie Walker
Diageo
4-2020 - 9-2022
Global Head of Digital Marketing, Product Management & eCommerce, Scotch Portfolio
Diageo
9-2019 - 4-2020
Regional Marketing Director, Northern, Central & Eastern Europe
Uber
3-2018 - 9-2019
Head of Driver Brand Management & Lifecycle Marketing
Uber
11-2015 - 9-2017
Vice President, Head of Marketing and Communications
Permira
In the press

Media appearances

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Education
Master of Science - MS
Columbia University
2018 - 2019
Certificate
Harvard Business School Executive Education
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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