Lauren Dickerson

Critic
DISC Type : C

Strategy Director at Centrica

United Kingdom

Overview

Lauren Dickerson is the Strategy Director at Centrica, where she focuses on accelerating the energy transition through new business development and commercial strategy. A clean tech entrepreneur, she holds an MBA from Imperial College London and co-founded a hydropower technology startup.

She is passionate about advancing womens careers and serves as an ambassador for the Women of the Future Programme, for which she was a shortlisted award candidate. She actively encourages the recognition of accomplished women in various sectors.

Unique fact: Lauren was a member of Centricas first-ever Shadow Board, helping to shape the companys strategic direction alongside senior leaders.

Personality Overview

ROI Driven

Precise

Information Seeker

They prefer to do logical analysis and value evidence over emotions.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Energy Transition
Her career is dedicated to delivering reliable, safe, and clean energy. She is an experienced strategist committed to accelerating the move to sustainable energy sources.
Net Zero Initiatives
In a previous role, she led Net Zero commercial strategy and pledged to be the "voice of Net Zero" on Centrica's strategic Shadow Board.
Advanced Nuclear Tech
She described exploring small and advanced modular reactors (SMRs) for Centrica as a highlight of her career, indicating a strong interest in next-generation energy technology.

Media Appearances

Lauren Dickerson – Innovation to Inspiration. Featured in Centrica Media Centre

See Now

Testimonial | Strategy Director at Centrica PLC. Featured in Cornwall Insight

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Work History

4-2022
Strategy Director at Centrica
4-2021 - 8-2022
Commercial Strategy Lead - LAHA at British Gas
1-2019 - 10-2021
Head Of Partnerships at Centrica
12-2017 - 12-2018
Entrepreneur In Residence at Centrica
7-2015 - 11-2020
Cofounder and Commercial Strategist at Lunagen Ltd

Education

2014 - 2015
Master of Business Administration (M.B.A.) from Imperial College London
2002 - 2006
BA from Boston College

More Information

Social Presence :

Prographics :

Exp : 10 Location : United Kingdom Job Level : Mid-senior Designation : Strategy Director at Centrica
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Tell them what ROI they can expect
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Lauren

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Lauren take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Lauren

Personality Compatibility


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