Lauren Hanson

Pioneer
DISC Type : Dsi

Senior Vertical Marketing Program Manager at Ericsson

San Francisco Bay Area, United States

Overview

Lauren has no verified overview

Personality Overview

Decisive But Friendly

Dynamic But Sincere

Driven But Considerate

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Lauren has no verified topics they care about

Media Appearances

Lauren has no verified media appearances

Work History

10-2023
Senior Vertical Marketing Program Manager at Ericsson
6-2022 - 12-2022
Senior Manager, Global Integrated Marketing Campaigns at Boomi
1-2022 - 6-2022
Senior Manager, Integrated Marketing Planning, (PMO) Energy at GE Digital
2-2018 - 1-2022
Marketing Content Director at GE Digital
8-2016 - 1-2018
Senior Marketing Revenue Manager at GE Power Digital Solutions

Education

MBA from San Francisco State University, Lam Family College of Business
BA from University of California, Berkeley

More Information

Social Presence :

Prographics :

Exp : 15 Location : San Francisco Bay Area, United States Job Level : Middle Designation : Senior Vertical Marketing Program Manager at Ericsson
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Lauren

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They are generally fast movers and can take quick decisions
  • Can Lauren take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Lauren

Personality Compatibility


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