Lauren Lepley

Enthusiast
DISC Type : i

VP Central Operations at Asda

United Kingdom

Overview

Lauren Lepley is a senior retail leader with over 16 years of experience in the UK food market, now serving as VP of Central Operations at Asda. A graduate of The University of Sheffield, she has a strong reputation for delivering results at pace with previous leadership roles at Morrisons and Tesco.

Outside of her core operational duties, Lauren is passionate about developing talent and fostering inclusive environments. She actively supports and celebrates diversity, with a particular focus on championing gender balance and inclusion within the food and beverage industry.

She was recently invited to the House of Lords for the launch of The Food Business Charter Declaration on Gender Balance and Inclusion.

Personality Overview

Non-Confrontational

Amiable & Agreeable

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They are generally friendly, so be careful when relying on their word. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Retail Operations
Her entire career, including senior roles at Asda, Morrisons, and Tesco, has focused on leading central operations, supply chain, and in-store management to drive business results.
Talent Development
Expresses a strong passion for inspiring individuals to reach their full potential and building high-performing, diverse teams.
Gender Balance & Inclusion
Actively celebrates and promotes initiatives like International Women's Day and attended a charter launch for gender balance at the House of Lords.

Media Appearances

Lauren has no verified media appearances

Work History

11-2024
VP Central Operations at Asda
8-2021 - 9-2024
Group Supply Chain Director at Morrisons
4-2020 - 7-2021
Trade Planning and Events Director at Morrisons
4-2018 - 4-2020
Central Operations Director at Morrisons
5-2012 - 4-2016
Store Manager, Tesco Extra at Tesco

Education

2005 - 2008
BA Hons Degree from The University of Sheffield
Education details unavailable from INSEAD

More Information

Social Presence :

Prographics :

Exp : 12 Location : United Kingdom Job Level : Senior Designation : VP Central Operations at Asda
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Speak from experience about success that the product has seen with other customers
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Lauren

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Lauren take some risk or not?

  • They can take some low-probability risks if needed.

You And Lauren

Personality Compatibility


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