Lauren Mendoza-Routt in

Lauren Mendoza-Routt

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Senior Marketer Social & Community at HubSpot
📍 Miami, Florida, United States

Lauren is a Senior Marketer at HubSpot specializing in social media and community growth. An award-winning professional, she was named a Top Woman in Media & Ad Tech honoree for her work at 1440, where she grew their social audience by one million followers in a single year. She holds a Masters degree from The New School.

Outside of her marketing career, Lauren is a writer and poet with a Master of Fine Arts in Creative Writing. Originally from Miami, she is also a classically trained singer with a background in arias and Broadway music, a passion she pursued for many years before pivoting her career to marketing.

Unique fact: Lauren was previously a teacher and was named Rookie Teacher of the Year.

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Current Role
Senior Marketer Social & Community
Location
Miami, Florida, United States
Personality Overview

How Lauren shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Lauren cares about

Social Media Growth
Her career is defined by massive social media audience growth for brands like 1440, CNET, and HubSpot, demonstrating repeatable, high-impact strategies.
Authentic Marketing
In her writing, she advocates for letting employees be the face of the brand, believing the most effective content comes from those closest to the product.
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Career

Work history

1-2026
Senior Marketer Social & Community
HubSpot
12-2022 - 1-2026
Director of Social Media
1440
11-2021 - 11-2022
Senior Social Media Manager
nglmitú
5-2019 - 8-2020
Global Social Media Producer
ViacomCBS
3-2018 - 5-2019
Social Media Coordinator
Backstage
In the press

Media appearances

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Education
2016 - 2018
Master’s Degree
The New School
2010 - 2014
Bachelor of Arts (B.A.)
Haverford College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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