Lauren Mendoza-Routt

Go-getter
DISC Type : d

Senior Marketer Social & Community at HubSpot

Miami, Florida, United States

Overview

Lauren is a Senior Marketer at HubSpot specializing in social media and community growth. An award-winning professional, she was named a Top Woman in Media & Ad Tech honoree for her work at 1440, where she grew their social audience by one million followers in a single year. She holds a Masters degree from The New School.

Outside of her marketing career, Lauren is a writer and poet with a Master of Fine Arts in Creative Writing. Originally from Miami, she is also a classically trained singer with a background in arias and Broadway music, a passion she pursued for many years before pivoting her career to marketing.

Unique fact: Lauren was previously a teacher and was named Rookie Teacher of the Year.

Personality Overview

Self-Confident

Challenger

Decisive

They care equally about the product and its potential impact.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Social Media Growth
Her career is defined by massive social media audience growth for brands like 1440, CNET, and HubSpot, demonstrating repeatable, high-impact strategies.
Authentic Marketing
In her writing, she advocates for letting employees be the face of the brand, believing the most effective content comes from those closest to the product.
Community Engagement
Her current role at HubSpot focuses on social and community, and she has a history of working with community-focused VPs to define campaign KPIs.

Media Appearances

Lauren has no verified media appearances

Work History

1-2026
Senior Marketer Social & Community at HubSpot
12-2022 - 1-2026
Director of Social Media at 1440
11-2021 - 11-2022
Senior Social Media Manager at nglmitú
5-2019 - 8-2020
Global Social Media Producer at ViacomCBS
3-2018 - 5-2019
Social Media Coordinator at Backstage

Education

2016 - 2018
Master’s Degree from The New School
2010 - 2014
Bachelor of Arts (B.A.) from Haverford College

More Information

Social Presence :

Prographics :

Exp : N/A Location : Miami, Florida, United States Job Level : N/A Designation : Senior Marketer Social & Community at HubSpot
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Tell them that you are there to help them create visible impact within their organization
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Lauren

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • Their decision making speed is somewhere in the middle.
  • Can Lauren take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Lauren

Personality Compatibility


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