Lauren Ogúndèkó

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DISC Type : ID

Global Chief Addressable Activation Officer at IPG Mediabrands

United Kingdom

Overview

Lauren has no verified overview

Personality Overview

Persuasive

Charismatic

Informal

They are charming and can persuade others to support their decisions.  They are more likely to accept new and exciting technologies. They prefer to ensure that they are in control of the situation.

Topics They Care About

Lauren has no verified topics they care about

Media Appearances

Lauren has no verified media appearances

Work History

8-2025
Global Chief Addressable Activation Officer at IPG Mediabrands
12-2024
Chief Activation Officer, EMEA (IPGMB, KINESSO) at IPG Mediabrands
4-2025 - 8-2025
Shortlisting & Awarding Juror; Creative Business Transformation at Cannes Lions International Festival of Creativity
5-2024 - 1-2025
Chief Transformation Officer, EMEA at KINESSO
10-2024 - 11-2024
Shortlisting & Awarding Juror; Creative Data, Innovation at Eurobest

Education

BA from London Metropolitan University

More Information

Social Presence :

Prographics :

Exp : 1 Location : United Kingdom Job Level : Leadership Designation : Global Chief Addressable Activation Officer at IPG Mediabrands
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Lauren

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Lauren take some risk or not?

  • If necessary, they will be ready to take risks.

You And Lauren

Personality Compatibility


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