Lauren Sammak Furrer

Galvanizer
DISC Type : Id

Executive Director, Marketing and Communications at Lehigh University

Philadelphia, Pennsylvania, United States

Overview

Lauren has no verified overview

Personality Overview

Pragmatic

Self-Assured

Persuader

They respond better to a combination of speed and relationship.  They like to keep things under control. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Lauren has no verified topics they care about

Media Appearances

Lauren has no verified media appearances

Work History

7-2024
Executive Director, Marketing and Communications at Lehigh University
4-2013 - 11-2024
Director, Marketing and Communications at Lehigh University
10-2010 - 4-2013
Marketing and Communications Specialist at Lehigh University
1-2010 - 3-2011
Senior Manager, Social Media Marketing at Fanscape
6-2008 - 1-2010
Manager, Digital Publicity at Fanscape

Education

2000 - 2004
Bachelor of Science from Syracuse University - S.I. Newhouse School of Public Communications

More Information

Social Presence :

Prographics :

Exp : 21 Location : Philadelphia, Pennsylvania, United States Job Level : Senior Designation : Executive Director, Marketing and Communications at Lehigh University
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Use words like ‘partner’, ‘together’, ‘impact’ etc.
  • Invite them for a lunch or a drink/coffee
  • Take a friendly, informal yet confident approach while pitching

DONT's

  • Don’t make promises that are hard to keep
  • Don’t rely too much on what they promise, make your own deductions
  • Don’t be excessively objective, focus on building a story first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Lauren

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Lauren take some risk or not?

  • They can take risks if necessary.

You And Lauren

Personality Compatibility


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